The Interactive Advertising Bureau of Canada (IAB) has announced an update to its standard terms and conditions, which govern the relationship between media vendors and buyers. It is the first update since 2008. The most significant change is what Ford…
FoundLocally is designed to help find community information for a number of cities across Canada, and so we are a perfect marketing opportunity for Canadian businesses. The fact the directory is free, and covers a broad spectrum of economic activity…
FoundLocally.com has a number of directories serving the Greater Toronto Area (The "GTA") for a few years now. Which Toronto Directory should I add my business to? While many directories lump everyone from Belleville to Brantford north to Barrie as…
SEOmoz has published their 2011 top search engine ranking factors, based on feedback from 132 SEOs around the world and by correlating data from over 10,000 Google results What is interesting is that page level links and keyword usage, as…
We’ve been watching the internet change rather dramatically in the past two years. Consumers are very fast to adopt technologies that make their lives easier, and enable them to have access to their online information and resources on their smartphones. Larger…
This past week I attended Deloitte's Technology, Media and Telecommunications Predictions, which does a cross-Canada tour, presented by Duncan Stewart their head of research each year about this time. I've attended for the past few years (as a Deloitte alumni "by…
To many media watchers it came as a total shock when Naheed Nenshi was elected mayor of Calgary on Monday, October 18, 2010. For example, in today’s Calgary Herald, Kelly Cryderman calls the win a “surprise victory”. But should we…
The Globe and Mail ran a story "Hanging up on the phone book" Monday, about the Yellow Pages stopping its white pages residential directory in most major Canadian communities [Globe and Mail story] The company is realizing that consumers are…
Deloitte, one of Canada’s top accounting and professional services firms does an annual prediction of what technology trends will be key in the next year. I have attended their predictions roll-out for the past three years and I have always…
We see, surprisingly regularly a number of businesses that appear to be scams, trying to use our site to reach an online audience. Over the years, we’ve learned to appreciate honest disclosure by businesses about the products or services they…