Recently executives from CTV GlobeMedia and Canwest appeared before the CRTC (Canadian Radio and Telecommunications Commission) to appeal for revenues from cable and satellite operators across Canada or more accurately, their subscribers, like you and me), in order to make…
When a business is sold, or if the owner moves, it is sometimes necessary to move a listing from one FoundLocally site to another (not just a community or neighbourhood within a FoundLocally site). This does not happen very often,…
Schools should have web sites for a couple of reasons: inform parents, inform students, and showcase its talent (both students and teachers) and its community contribution. The importance and priority of these differs with each school, school board, and community…
A discussion of failings of "traditional" media including newspapers, television and radio. Opinion, by Mark Ruthenberg G.M. It’s not that consumer expectations have risen out of reach of these well-established media, but that the executives have found cost-effective shortcuts for…
Basic tips and techniques for improving a website's findabilty by search engines and your customers Before trying more labour intensive and sometimes more expensive ways to raise your traffic from search engines, every web site owner should look at the…
Overview of web marketing tools & techniques. Consider a mix on online meothods including having a website, organic directory and search engine listings, paid submission directories, cost-per-click SEO advertising, as well as display/banner advertising. Web marketing is the process for…
Overview of the company and its portal websites. FoundLocally provides free information about 30 cross-Canada communities, integrated with a free iocally-focussed community and busines directory. The site is support ed by "banner" display advertising, which is managed and represented by…
What leading edge ad professionals know: measurable results move beyond Frequency and Reach. Advertisers are looking for new success-based metrics for evaluating competitive advertising media. See how online media are turning things upside down, especially with the ubiquity of competiing…