Would you like your company to look like this?
Here is ONE of the companies we helped recently re-shape their online marketing:
Click on the image above to view a portion of our client portfolio….
Bring customers to you
Engage them to either shop online, visit your business, or call and actually spend money, while making the sales process more efficient
Make you look “larger than life”
To position you for other opportunities, which helps your business to grow.
Viewable on EVERY device
Not just desktop & laptops (clients at the office), but on tablets & smartphones (on the go). 80% of e-mails are opened on smartphones, and half of internet searches are on mobile devices!
Goals of a Good Website
Websites to grow your business
For many companies, the challenge is looking “larger than life” so that clients you’d LIKE TO HAVE can see that you are able to handle their size and scope. That means adopting Best Practices that not only drive you to have better content, but also give your content and site design longevity, so it doesn’t need replacement every two or three years,
The other challenge is looking like your bigger competitors without blowing THEIR web budget. For that we use the Pareto Principle (the 80/20 Rule) to select the 80% of features that are most important, and find ways to develop that for 20% of your competitors’ budget.
Design for a purpose
For many businesses you need to convert visitors to prospects into clients. We call that moving them “from hello to go” for “from hi to buy”. A good user interface (the buzzwords these days are “UI” and “UX”, for user experience) helps move them along this path.
But they don’t get to your website if they cannot find you when they search for BUSINESSES LIKE YOU. Whether that’s on Google, Bing, Alexa, or Siri. We have to create content that (ideally) drives traffic from “organic search” (based just on good content) and gets searchers to the pages that should matter most to them.
Websites For All Devices
Good design means that websites should be “Responsive” which means they work not only on desktop and laptops PCs, but also on tablets and smartphones. All sorts of page or screen widths, all sorts of resolutions, and running many different web browsers.
A few years back, mobile website were designed for early smartphones (as small as 320 pixels across) and were crippled versions with significantly less content, and navigation than the desktop versions. These days, many smartphones and tablets have 1000 to 3000 pixels across, rivalling the capabilities of large desktop monitors. But they need to be navigable with a finger-top (a centimeter square) not a mouse-click (accurate to 1 pixel)
These days, Responsive design optimizes images, type, and navigation for different devices, but requires that each page of content work for all.
Engage your audience
The website needs to create excitement, that when users visit your website, they want to explore. At the same time we want them to find what they are looking for quickly, and move them to a call to action.. Whether that is an online purchase, phoning you, completing an online form, or visiting your store or office.
TransCanada FoundLocally has over 19 Years Experience
FoundLocally’s General Manager, Mark Ruthenberg, has worked in the Internet business since 1995 (he founded Calgary’s UWannwhat website), and since founding FoundLocally.com in 1999, we’ve been designing websites for ourselves and discerning clients.
We have worked with a broad range of clients and websites:
- Consumer Goods & Services
- Community Groups & Not-for-Profits
- Financial Services
- Public Companies
- Mobile Websites
- Responsive Websites
- Social Media
Our “Zero Maintenance” Website Design Philosophy
Our high standard of service and professionalism is built around our “Zero Maintenance Design Philosophy.” We study your business problems, and match your challenge with the appropriate technology. Our experience helps us to foresee growth issues, to design a site that doesn’t need rebuilding as your business grows.
The site is designed to reduce ongoing effort and maintenance, all the while speeding initial development. This reduces your ongoing site maintenance effort (and cost) while achieving the results you are expecting. We realize your business is what you do best, and any time spent on your website is time away from your customers,
Off-the-shelf tools reduce programming costs (and also on-going maintenance), and simple templates or web forms are used to update data (we even train your staff to self-maintain the web site), so you gain control on your total Internet project costs.
Our Value Proposition for YOUR Website Design
Business wants a fixed project price.
- Only inexperienced consultants need to bill by the hour. When’s the last time you heard of a home builder doing that?
Show all the “hidden” costs.
- Our proposals give clear, no-surprises disclosure, and we can help you negotiate hosting, web marketing, software licensing, and site maintenance costs.
- Why hire specialist consultants if they cannot foresee all the complications.