Flexibility, Functionality, Adaptability
WordPress Website Design & Development
Easy to Customize
WordPress revolutionized web design, since it was built around blogging (and updateable content), and it enabling interchangeable themes! Themes allow you to download and install different pre-configured designs or “skin” for your website. While the theme may be shared by thousands of others, you can customize and configure it uniquely for your business, using your colours, your branding, and navigation (form follows function!). It takes a skilled web designer to start with a theme and customize it properly. Then you can focus on website content and flow.
With a WordPress website modestly tech-savvy business owners can update their website content. RSS feeds helps you reach to more users, and chat integration helps you answer questions form your smartphone. You can upload files & photos directly to the website sing your hosting platform or a plugin.
Low tech-savvy to update the website
Great for content-intensive sites
We use WordPress to create content intensive sites. The content management system (CMS) is open source and they uses open source technologies like PHP, MySQL that reduces cost of management and hosting.The many “themes” (templates), and plugins (tools) are available at modest cost, to provide a starting point for design, enable enhancements with quick features integration, and simplify site updates and maintenance. A WordPess website design may be the solution.
Low or no coding required
Develop quickly, evolve in iterations!
Be a fast-moving target
No matter how good your website is, your competitors will copy it and try to surpass it as soon as you launch. They will quickly reverse-engineer your keywords, your coding, and your SEO strategy. BE PREPARED TO IMPROVE.
Implementation typically includes:, content (the words), imagery (photos, diagrams, and logos), site structure and navigation, and any custom coding (including stylesheets, plugins, scripts, etcetera). Allow proper time (but not too much) for writing, review, proofreading, and approvals. Put the subject matter experts (the “SMEs”) in charge of their content (at least, the first draft of it).
Consider the concept of “Minimum Viable Product”, a concept used in “app” development.Your first version is a fully viable website, but with some reduced features or content. Delay some lower priority features for the next release.
In developing content, consider what are your “Core pages” and largely static, which are “news” / articles, are created over time as your business grows and evolves, and thirdly your “product” pages. Your product pages can launch with the highest-demand items, and can grow to include more and more of your offerings, and incrementally add detail.
As well, once your new website is launched your clients will start giving you feedback, the good ones because they want you to succeed. Never underestimate the interest of your clients!
Some of our WordPress websites
When WordPress isn’t Perfect
We have been programming websites for TWO DECADES, and are not married to just one set of tools and methods.
You may create “micro site” for a special event of product launch, and ongoing interaction with your customers is all done on Email or Social Media, so once finished, the site is hard-coded, and stays that way until it is no longer needed.
Sometimes your branding and design concept is too complex for an off-the-shelf WordPress theme (it happens!), and needs to be custom coded.
When you need to integrate with a company product database in Microsoft SQL or Oracle, or Microsoft Access, then hosting on a Linux environment is not an option, or the programming to integrate with WordPress is no longer an off-the-shelf possibility. Another strategy needs to be considered.
The FoundLocally.com website, for example is over 100,000 pages of content. Can you imagine the Pages menu for that? WordPress websites work well for sites from 1 to 100 pages, and above that become rapidly unmanageable.