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Calgary's Most Experienced Web Designers, since 1999    

Website Design Process


Everything Done; Done Right!

We’ve been doing this for over TWENTY YEARS, and have an organized and efficient process to ensure nothing is missed, and everything is done, and DONE RIGHT!

Overview of Our Process

You Contact Us

Using our web form or a phone call

We discuss Your Needs, and Your Competition

We assess and discuss options, budgets, and timelines

WE AGREE to move forward

Setting budgets, responsibilities, and timelines

We Begin Content & Design

See below for what is involved from our end:

Two Parallel Streams

These two streams, CONTENT and DESIGN, typically happen in PARALLEL (as shown here), and can involve different people, resources, or teams with the client.

Together, these two streams are considered the “Web Site Design” Process.

CONTENT (What is Said)

1

Review existing materials (website?)

2

Review your sales process

3

Find opportunities for improvement

4

Find opportunities to automate

5

Look at competitors’ websites

6

Look for new opportunities

7

First draft

8

Organize outline, and page structure

9

Review & edit

10

Proofread

DESIGN (Look & Feel)

1

Review existing materials (website?)

3

Find areas of improvement (wish list)

4

Competitive review (likes and dislikes)

5

Review visual assets (artwork, logos, photography)

6

Create, buy, licence additional digital assets

7

Design decisions

  • WordPress or not
  • Which theme/template
  • Customization decisions

8

Set up website, structure

9

Begin customization and programming

11

Move content into website

12

Design contact & feedback forms

10

Integrate content into look & feel

11

Quality Control

  • Check Navigation and menus
  • Review links (broken links?)
  • Does website flow?

12

Add SSL (for https) to website, if necessary

There’s still more!

After the website itself is done, there are more Web Marketing things to do, to ensure people find your website, discover it (while looking for something similar), and keep getting reminded to come back:

These steps are part of the “Web Marketing” Process, and can start before the website is complete, or sometime afterwards.

1

Write & edit business/website descriptions

  • varying lengths for differing purposes

2

Submit to business directories

  • improves linkbacks & website ranking

3

Create / update Social Media

  • That best target your audience

4

Post to Social Media

  • Regular posts grow your followers

5

Make News/Blog Posts

  • Update your customers and visitors

6

Grow Your Email List

  • Collect subscribers from website and existing customer list
  • Create and send emails to subscribers

7

Online Advertising

  • Create and manage digital ads on a variety of media
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