We call it marketing by “word of mouse”!We’re not saying if you follow these tips you’ll necessarily get the same traffic we do…. But it’s worth considering!There are four approaches to increase your local marketing success:
2) Submission SoftwareThere are several software tools to automate submissions, that send your website details to various directories and search engines around the world (depending on your scope). Tools like
|AddWeb Website Promoter – Cyberspace HQ||www.cyberspacehq.com/products/addweb/|
|Internet Business Promoter||www.ibusinesspromoter.com/|
|SEO Suite™ (formerly Dymanic Submission)||www.seosuite.com|
|Web Position Gold||(out of business)|
3) Outsourced “citations” companiesThere are companies, typically staffed in eastern Europe and in India, that can handle your submission process for you, and will identify local directories, global search engines, and submit pages to them. They have found saying they are in the “citations” business creates a higher value for them than “web submission”. It’s the same thing.We have seen many such companies sub-contract for and handle submissions for various CANADIAN SEO companies. They are cheap, do a passable job, but have NO LOCAL KNOWLEDGE.And, NO, we’re not going to point to any of these, since they are not Canadian.To help these with their submissions, we have created a page on our blog Canadian SEO for non-Canadian SEO firms, yet most companies have not bothered to do any research on this topic or found out tip sheets (it’s on the home page of our web marketing blog) [http://marketing.FoundLocally.com/blog/]LIMITATION: They have no local knowledge. They do not understand Canadian or community geography, which communities you are trying to market to, and what local directories may exist to help promote your business and website locally.These firms do dumb things like submitting Toronto businesses into our Vancouver directory. They often don’t realize the basics of Southern Ontario geography, and which communities (each with a corresponding FoundLocally directory) comprise the “GTA” (Greater Toronto Area). They don’t realize which communities are on Vancouver Island (like Victoria) and which are in Greater Vancouver.
4) Local SEO companiesLocal SEO companies have excellent local knowledge, simply by living in and doing business in your community. Of course, there are differences between providers.We support local SEO companies is many ways:
- We have our SEO and Web marketing blog
- We have tip sheets for specific industries
- Because we allow all sorts of specialized local directories to listing in OUR DIRECTORY, we provide a directory of directories. Some are free, some charge a listing fee, some charge an annual fee. Their business models are up to them, and we wish all companies the best with their businesses.
- For those working with large multi-location businesses, typically chains or franchises we have a tip sheet to assist with mass submissions. Basically, you create ONE LISTING as a template, and ensure the description, products/brands (keywords), categories, Logo, and weblink are correct and then send us an Excel spreadsheet with all the other locations, and we clone the rest for you. This works great for retail or service franchises where each location has an identical product or service offering and the same logo is used for all locations.
- Where individualized listings are preferred or can improve search results, we can provide a service to (starting with the Excel spreadsheet) go to individual pages of the website, grab specific descriptions and edit them to our length parameters. This will create very specific keyword rich listings for each location… HIGHLY RECOMMENDED for property management companies where each building is unique and has different features. THIS IS A FOR-FEE SERVICE, but very reasonably priced.
- And we have a directory of SEO companies and web marketers in each community
Smart TipsHere are some tips to help you with your web marketing, to improve your local visibility
- Track your submissions…. Don’t resubmit your listing to a directory (it’s okay to resubmit periodically to a search engine). Multiple business listings in the same directory do not make you OR the directory look good, and multiple listings may actually violate Google’s “multiple copies of the same content” rule and your site may get penalized by Google
- When a link-back to your site or location is confirmed, submit to Google and Bing, to increase your indexed links there, and improve our search engine ranking. Any updates to that listing will automatically update Google’s info
- Test your keywords… don’t just test for the brand itself. If consumers are aware of the brand, they’ll go right to their domain. No search required. People use Google or Bing when they are looking for products or services LIKE YOURS or NEAR YOURS… make it easier to find your listing.
- Domain links are good, but 80% of Google search results are for deep links… to specific pages inside a site that have specific content (keywords, localization) that meet the search parameters better than a domain’s home page.
Smart Tips for FoundLocally.com listingsHere are some important tips for your FoundLocally.com listing(s):
- Check the categories in the FoundLocally directory, and periodically. Check if new ones have been added that can multiply the ways you can be found. We only permit categories for services you provide, not for “target markets” (if you sell to hotels, don’t select “hotel”), and not for components (just because you have a website, you are not a” web marketing” business, just because you have an accountant, you are not a “public accountant”, just because you have an office in a business center, you are not a “business center”)
- Select the “Areas” based on the two CLOSEST TO YOU, to help those who want to work with a local business. If you select the two FURTHEST away from you, you will not broadcast your ‘service area” (as might be your intent) but will guarantee to get you NO LOCAL customers, since almost all will find you not the closest to the area they are filtering for.
- Use the Products/Brands field to not only load keywords into your listing, but add a community prefix to help better target Google searches. For example, use “Downtown barbershop” not just ‘barbershop”.
- Don’t keyword spam your listing name. FoundLocally is a business directory, and we expect your business name to be used, as do consumers. Use the Description and the Products Brands fields to load the listing with keywords… you have more room, and can multiply your search results, on our site, and on Google!
- See post on Does your FoundLocally.com listing need a review?