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Global Web Marketers Is A Business Risk For YOU

Beware of offshore web marketer & SEO firms

The BIGGEST MISTAKE a business can make is outsourcing their website marketing to someone without local expertise. We see SEO/web marketing companies offshoring, or their contractors are sub-contracting offshore to sweatshops GOD KNOWS WHERE. ASK, to be sure. Write it into your contracts. "no off-shoring by contractor, sub-contractor, or any sucontractor of theirs" The future success of your company at…

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Google.ca Search Box

SEO checklist after doing a web site redesign

Many websites are being redesigned constantly, and some only once every few years…either way, the work is NOT COMPLETE until you ensure that the new website has been properly marketed. What good is a new website, or new branding, or new marketing messages, if the intended audience cannot find it, and see it, let alone be bombarded with repetition of…

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Ottawa Cuts Newspaper Ad Spending

Ottawa cuts newspaper ad spending, but real focus is on leveling the tax laws

The CBC Newsworld headline is "Ottawa cuts newspaper ad spending amid worries about sector" but the real news is that Ottawa's contract asks the Public Policy Forum to "identify potential options that address challenges in the emerging news media landscape" and they are looking at section 19 of the income tax Act to give the online sales for newspapers a…

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New Facebook Pages Layout

New Facebook Pages layout

Facebook is an important Social Media website... it is particularly important for those  that target consumer-- rather than business-- clients. For all businesses, Facebook is important, because it is one the top four  search platforms (Google, YouTube, and Bing are the others on this list) that are important just because that is where people are, when they choose to enter a…

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