skip to Main Content
Man On Laptop

Only 40% of programmatic spend goes to publishers

Only 40% of programmatic spend goes to publishers: study Only 40% of programmatic spend goes to publishers: study new analysis by warc shows that publishers get less than half of the spend, and that's assuming there's no ad fraud. A new study by technology market research firm Technology Business Research (TBR), among 240 marketing and advertising professionals using programmatic ad buying technology,…

Read More
Advertiisng Internet Search, On A MacBook

Is your web marketing up to snuff? Three Steps to Success!!

You may have a new website, you may have one many years old. Either way, you may not be achieving the results you are looking for. Old marketing methods (television, radio, newspaper, and Yellow Pages advertising) no longer get the audiences they used to, and sure don’t get the results, either. The consumer eyeballs and the future are all moving…

Read More
Maple Leaf On Parliament Hill

Levelling the Media Industry playing field

It's time for the government to update Section 19 of the Tax Act. Section 19 of the Income Tax Act impacts Deduction for Advertising in Periodicals and Broadcasters, and limits tax deductibility for advertising expenditures when not using Canadian publishers or broadcast media. This section was designed to level the playing field back in 1965 (with a minor tweak in…

Read More
Back To Top