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SEO, R.I.P.

SEO, R.I.P.

No, SEO and directory, and search engine submission is NOT DEAD! And neither is Canada's beloved (but anachronistic) paper phone directory. In our review of top directory sites out there, as recommended by several top SEO and "Citation building" companies, we have cataloged about 200 different directories, search engines, and social media tools, etcetera that accept listings from Canadian businesses.…

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National Post: Senate Urges Liberals To Reconsider Tax Deductions For Ads On Google, Facebook

National Post: Senate urges Liberals to reconsider tax deductions for ads on Google, Facebook

Ads in Canadian-owned newspapers and magazines are only 100 per cent deductible if the issue has more than 80 per cent original content. A Senate committee wants the government to revisit a tax rule that entices companies to advertise on foreign online platforms like Google and Facebook, spending that it says is “hobbling Canada’s already declining news industry.” The Standing…

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Simple Tax Fix Could Help Rescue Canada’s Ailing Newspaper Industry, Says Union Head

Simple Tax Fix Could Help Rescue Canada’s Ailing Newspaper Industry, Says Union Head

90 percent of the $5.6 billion spent by Canadian companies on digital ads went to foreign web platforms By Jared Gnam, Special to The Epoch Times "This means Canadian companies are buying their ads on Google and Facebook, with their huge readership, instead of on Canadian-owned sites. This loophole, says Morse, is funnelling millions in advertising revenue away from Canadian online…

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Only 40% Of Programmatic Spend Goes To Publishers

Only 40% of programmatic spend goes to publishers

Only 40% of programmatic spend goes to publishers: study Only 40% of programmatic spend goes to publishers: study new analysis by warc shows that publishers get less than half of the spend, and that's assuming there's no ad fraud. A new study by technology market research firm Technology Business Research (TBR), among 240 marketing and advertising professionals using programmatic ad buying technology,…

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Is Your Web Marketing Up To Snuff? Three Steps To Success!!

Is your web marketing up to snuff? Three Steps to Success!!

You may have a new website, you may have one many years old. Either way, you may not be achieving the results you are looking for. Old marketing methods (television, radio, newspaper, and Yellow Pages advertising) no longer get the audiences they used to, and sure don’t get the results, either. The consumer eyeballs and the future are all moving…

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Levelling The Media Industry Playing Field

Levelling the Media Industry playing field

It's time for the government to update Section 19 of the Tax Act. Section 19 of the Income Tax Act impacts Deduction for Advertising in Periodicals and Broadcasters, and limits tax deductibility for advertising expenditures when not using Canadian publishers or broadcast media. This section was designed to level the playing field back in 1965 (with a minor tweak in…

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