Updating Your E-commerce Presence
E-commerce can either supplement the sales of a bricks & mortar business, make the customer process easier for their customers, or indeed create a business selling only online to a specialized but geographically diverse market. FoundLocally has clients who fall…
Teachers LOVE FoundLocally.com sites
FoundLocaly.com offers a number of great educational resources, that help students do good research for a variety of subjects and lesson plans (and for fun, too!). And the nice thing is the information is well-researched, balanced, and current. FoundLocally has…
IAB updates standard online campaign terms and conditions
The Interactive Advertising Bureau of Canada (IAB) has announced an update to its standard terms and conditions, which govern the relationship between media vendors and buyers. It is the first update since 2008. The most significant change is what Ford…
U.S. Business Listings on FoundLocally?
FoundLocally is designed to help find community information for a number of cities across Canada, and so we are a perfect marketing opportunity for Canadian businesses. The fact the directory is free, and covers a broad spectrum of economic activity…
Adding a Business in the Greater Toronto Area
FoundLocally.com has a number of directories serving the Greater Toronto Area (The "GTA") for a few years now. Which Toronto Directory should I add my business to? While many directories lump everyone from Belleville to Brantford north to Barrie as…
Smartphone/mobile versions of all FoundLocally sites
Over the past year, we released a mobile version for each of our websites. Our smart phone versions display exactly the same content, but reformatted for a smaller screen http://m.FoundLocally.com http://m.TransCanadaHighway.com http://m.MovingInCanada.com http://Blog.FoundLocally.com/mobile Now you can access this info on…
SEOmoz’s 2011 Top Search Engine Ranking Factors
SEOmoz has published their 2011 top search engine ranking factors, based on feedback from 132 SEOs around the world and by correlating data from over 10,000 Google results What is interesting is that page level links and keyword usage, as…
Two technologies coming together: Mobile websites and QR Codes
We’ve been watching the internet change rather dramatically in the past two years. Consumers are very fast to adopt technologies that make their lives easier, and enable them to have access to their online information and resources on their smartphones. Larger…
FoundLocally announces Mobile/Smart phone version now in “beta”
FoundLocally.com Media Inc. has released its mobile version of its flagship FoundLocally.com website as “beta”. This new version provides full access to the extensive informational content and the business directory on most brands of mobile smartphones without an “App”. The…
Deloitte’s 2011 Technology Predictions insightful as always
This past week I attended Deloitte's Technology, Media and Telecommunications Predictions, which does a cross-Canada tour, presented by Duncan Stewart their head of research each year about this time. I've attended for the past few years (as a Deloitte alumni "by…
Nenshi Wins Calgary Crown Using Social Media But Pollsters Lose Using Archaic Polling Techniques
To many media watchers it came as a total shock when Naheed Nenshi was elected mayor of Calgary on Monday, October 18, 2010. For example, in today’s Calgary Herald, Kelly Cryderman calls the win a “surprise victory”. But should we…
Yellow Pages Cancelling White Pages. Are they in trouble?
The Globe and Mail ran a story "Hanging up on the phone book" Monday, about the Yellow Pages stopping its white pages residential directory in most major Canadian communities [Globe and Mail story] The company is realizing that consumers are…
Deloitte’s 2010 Technology Predictions
Deloitte, one of Canada’s top accounting and professional services firms does an annual prediction of what technology trends will be key in the next year. I have attended their predictions roll-out for the past three years and I have always…
FoundLocally launches “Phase One” of improved travel website
FoundLocally.com Media Inc. has just released "Phase One" of a new version of their popular TransCanadaHighway.com website. TranscanadaHighway.com is a nine year old website which documents many details of travel along Canada’s 7,821 km (4,860 mi.) long national highway, which connects…
Scams that try (but fail) to get a free listing
We see, surprisingly regularly a number of businesses that appear to be scams, trying to use our site to reach an online audience. Over the years, we’ve learned to appreciate honest disclosure by businesses about the products or services they…
FoundLocally.com Media releases a new MovingInCanada.com website
June 2, 2009 FoundLocally.com Media Inc has released a newhttp://MovingInCanada.com web site, which already attracts over 50,000 unique visitors a month. The site has expanded and improved community information about hundreds of communities and thousands of neighbourhoods across Canada. Information…
Is the Broadcast Business Model Broken?
Recently executives from CTV GlobeMedia and Canwest appeared before the CRTC (Canadian Radio and Telecommunications Commission) to appeal for revenues from cable and satellite operators across Canada or more accurately, their subscribers, like you and me), in order to make…
Changing the City of a Listing in FoundLocally
When a business is sold, or if the owner moves, it is sometimes necessary to move a listing from one FoundLocally site to another (not just a community or neighbourhood within a FoundLocally site). This does not happen very often,…
Tips for Effective School Websites
Schools should have web sites for a couple of reasons: inform parents, inform students, and showcase its talent (both students and teachers) and its community contribution. The importance and priority of these differs with each school, school board, and community…
Long Time, No See! What FoundLocally.com looked like in the past
Here is an archive of FoundLocally screenshots and a discussion of the site changes over the years, since 1999 when the website was launched. Perspective, by Mark Ruthenberg G.M. See how FoundLocally changed over several iterations over the years, as…