Restaurants can easily spend thousands of dollars a month in various print directories and magazines (especially the hotel-room travel variety), though consumers are rapidly moving to using online resources to find, evaluate and select their dining options.
Food and beverage establishments can not only raise their online “footprint” but gain operational efficiencies and save on costs by taking advantage of online ways to post jobs, events, news and coupons/discounts compared to traditional ways of promotion. These features are all free with your TransCanadaHighway directory listing.While many restaurants operate as chains or franchises, many are owner-operated with just one location. Their biggest challenge is how to stand out without massive advertising budgets and how to look as professionally-run as the “big boys”. TransCanadaHighway can help you get noticed, stand out, and get that consumer to try you the first time, and help them to pass the word to their friends, family and colleagues.
Unlike a lot of restaurant sites that only focus on high-end restaurants, or include only advertisers (like the in-hotel travel magazine), TransCanadaHighway’s database is free for all food serving establishments and is more complete than other restaurant listings.
Because YOU, the restaurant owner or manager can post and update your listing, you control the message. You can link your TransCanadaHighway listing to your website, your menu, your reservation system, or your catering/delivery service to optimize your results.
Wineries, Craft Breweries, and BrewPubs
TransCanadaHighway has a special focus on Wineries, Craft Breweries, and Brew-Pubs, because in addition to serving of beverages (and often food), they are a new tourism focus.Use the templates shown, when adding a new listing, to ensure that appropriate DINING-food & beverage, and TRAVEL-attraction categories are selected. This could, for the appropriate establishment increase your guest traffic with out-of-town visitors to your community.
And for the record, restaurants, bars, and others that are NOT in this specific segment MAY NOT set themselves up as a travel-attraction (we consider that a “tourist trap”, when locals avoid an establishment, or its price points, and only tourists are targetted). This is clearly not the case for wineries, craft brewers, and brew-pubs.
Ways YOU can be found
Here are links to TransCanadaHighway.com’s info which we would be pleased to add to or update: