Website Design Process
Everything Done; Done Right!
We’ve been doing this for over TWENTY YEARS, and have an organized and efficient process to ensure nothing is missed, and everything is done, and DONE RIGHT!
Overview of Our Process
You Contact Us
Using our web form or a phone call
We discuss Your Needs, and Your Competition
We assess and discuss options, budgets, and timelines
WE AGREE to move forward
Setting budgets, responsibilities, and timelines
We Begin Content & Design
See below for what is involved from our end:
Two Parallel Streams
These two streams, CONTENT and DESIGN, typically happen in PARALLEL (as shown here), and can involve different people, resources, or teams with the client.
Together, these two streams are considered the “Web Site Design” Process.
CONTENT (What Your Website Says)
1
Review existing materials (website?)
2
Review your sales process
3
Find opportunities for improvement
4
Find opportunities to automate
5
Look at competitors’ websites
6
Look for new opportunities
7
First draft
8
Organize outline, and page structure
9
Review & edit
10
Proofread
DESIGN (How it Looks & Feels)
1
Review existing materials (website?)
3
Find areas of improvement (wish list)
4
Competitive review (likes and dislikes)
5
Review visual assets (artwork, logos, photography)
6
Create, buy, licence additional digital assets
7
Design decisions
- WordPress or not
- Which theme/template
- Customization decisions
8
Set up website, structure
9
Begin customization and programming
11
Move content into website
12
Design contact & feedback forms
10
Integrate content into look & feel
11
Quality Control
- Check Navigation and menus
- Review links (broken links?)
- Does website flow?
12
Add SSL (for https) to website, if necessary
There’s Still More: Getting Rhe Word Out!
After the website itself is done, there are more Web Marketing things to do, to ensure people find your website, discover it (while looking for something similar), and keep getting reminded to come back:
These steps are part of the “Web Marketing” Process, and can start before the website is complete, or sometime afterwards.
1
Write & edit business/website descriptions
- varying lengths for differing purposes
2
Submit to business directories
- improves linkbacks & website ranking
3
Create / update Social Media
- That best target your audience
4
Post to Social Media
- Regular posts grow your followers
5
Make News/Blog Posts
- Update your customers and visitors
6
Grow Your Email List
- Collect subscribers from website and existing customer list
- Create and send emails to subscribers
7
Online Advertising
- Create and manage digital ads on a variety of media