skip to Main Content helps clients plan and implement  Social Media campaigns and presences. This includes the obvious sites like Facebook, LinkedIn (including updating of professional resumes for key owners & executives), Twitter, Google+ (“Google Plus”), and MySpace (now-a-days, a specialty site for musicians and their fans). while many businesses focus on Facebook marketing, the other social media sites can be important for key audiences (like B2B).

Not only do we design the Social Media presences, but help write and manage Social Media content & status updates, selection of images for Timeline (banner) and for specific posts.

We can help you source stories, photos, and links to create interest in your Social Media presence. And we help you schedule updates and links to your website, so that your Social Media presences can improve the website ranking on major search engines.

Here are some Facebook marketing pages that we’ve set up and/or manage content for:

Look at all the different ways WE USE SOCIAL MEDIA ourselves, at the top-right!

Each caters to–and draws traffic to us from– a slightly different audience. Some are better for business to business (B2B) , some are better for business-to-consumer (B2C), some are better locally while some are better internationally, and some are good for communicating to existing clients/subscribers, and others are better for expanding your audience beyond those not already clients.

We also let site visitors SHARE  to their own Social Media (over 400 different site options, for them!)

Don’t be a Social Media “Sheep”

just following the flock

Do something unique, and yet respectful of your clients

and importantly, be PATIENT!
(relationships take a while)

Top Problems with Social Media Marketing

  1. It takes patience: like growing a plant, its an organic process and takes time... you have to have content worthy of following before people like you, and only THEN do it start having any influence on others (and their shopping behaviour)
  2. You typically only reach the people choosing to follow you… so its a hard way to grow a business form zero. If you are an established business, its easier, by getting existing customers to “like” your Social media.
  3. It takes effort and attention away from your own website… it can even make your own website look “static”, stale, and dated. Take time to update your website, and apply what you are learning on Social Media (like, what your customers are interested in…)
  4. There are more Social Media and “sharing” sites than you  can shake a stick at (our latest count is over 400 of them). Keep an open mind, but you need to keep your focus.

Facebook Social Media Marketing

Even B2B needs Facebook, since a Company is the sum-total of its People

Facebook is great way to reach consumers where they typically spend their online time. 80% if Canadians use Facebook, and a good percentage of those visit every single day.

Businesses need to create a Facebook business page (and not a regular page, as if they were a “person”). A business page provides all sorts of analytics about their audience demographics, and provides traffic measurement on their posts, so you can see which posts (or kinds of posts) are most popular, and which ones build traffic for your website. This reporting is not provided for personal pages.

Also, with a business page, you should post key “milestones” in your business history to our Timeline. Unless you are a new business, your story may pre-date the creation of Facebook itself (in 2004), and your Timeline should reflect that.

Once you have a Facebook page, you need to start posting stories and links to it, that will be of interest to your potential fans and followers. Failure to do this on any regular basis will

  • people many not follow you at all
  • get people to stop caring
  • reduce the visibility of your posts on other people’s timelines
  • reduce “sharing” of your posts by others to their friends slowing growth of your Facebook audience

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Consider Facebook Ads

Facebook Ads can reach a highly targetted audience that is on Facebook, but (a) not already following you or (b) not specifically looking for you

BUT such ads may have a low click-through rate compared to ads in other websites, because they may not relate to why people ACTUALLY ARE on Facebook

Facebook-Advantage Tech Inc
Facebook-Advantage Tech Inc
Facebook-Empire Yards Services
Facebook-FoundLocally Toronto
Facebook-Twigs & Company
Facebook-Advantage Tech IncFacebook-Empire Yards ServicesFacebook-FoundLocally TorontoFacebook-TransCanadaHighwayFacebook-Twigs & Company

LinkedIn Marketing

LinkedIn is like Facebook for people with careers and businesses

LinkedIn is the social network “for people with careers”.  Originally it was just a resume posting website, but it has evolved into a magnet for corporate recruiters as well as others doing business in the “B2B” business-to-business space.

It is target rich for finding the contacts and decision makers who will be buying your products or services, across a broad range of target industries.

You need to create a personal LinkedIn profile, so people understand you are experienced, qualified, and connected.  Then you  can start building your personal connections, based on where you went to school where you work or have worked, and people you have met over the years (go through your business card files).

If you are new to LinkedIn, a profile using your business e-mail may garner immediate connection request with people who have YOU in their email connections (and there for LinkedIn “wish list”) to speed this process.

Then you need to create a business page, add corporate details, and like with Facebook’s Timeline, begin posting news announcements and relevant links.

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