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FoundLocally websites move to Casale Media Media Inc, has announced that it has agreed to have  Casale Media represent its online advertising, changing from 24/7 RealMedia after a ten year long relationship. Media publishes the 30 community information portals, the popular TransCanada travel site, and the real estate & relocation website. These sites attract a million visitors a month,

“Casale Media is doing an excellent job in representing Canadian websites to Canadian advertisers,” says Media’s General Manager. While several formerly Canadian ad networks (including FoundLocally’s former ad network 24/7 RealMedia) and most foreign-owned networks have focused on selling high-volume ads on US websites, Casale has shown strong success in connecting Canadian publishers, Canadian audiences and Canadian advertisers. “ greatly complements our current Canadian media offerings by providing a regionally targeted audience base through its collection of premium local online communities,” says Casale Media’s Director of Publisher Relationships, Alex Gardner.

The community information web sites []  integrate a business directory, with free listings for local businesses and community groups, and also provides free categories, job postings, news releases, events postings, and sales & coupons. Consumers can also post their reviews & ratings for all kinds of businesses, not just restaurants.

The site [] covers the real estate and relocation sector, and the website  [http://TransCanada] provides itineraries detailing over 10,000 natural & man-made features along Canada’s national highway. Media also publishes a SEO and web marketing blog [].

The sites are designed not to be “sticky” in the standard Social Media sense, but to provide important information with as few mouse-clicks as possible, filtered to the user’s specific needs. Says Mark Ruthenberg,“that’s why we say, it’s the web site for people who have a life, and want to get on with it. It’s the perfect tool for those with busy lives.

POSTSCRIPT: Jan 1, 2016 FoundLocally terminated its agreements  with Toronto-based Casale Media (now New York City-based Index Exchange) after they changed their ad serving technology to “programmatic” which dramatically reduced publisher earnings.

 About Casale Media

Casale Media® Inc. ( is Canada’s leader in digital media-technology innovation. The company’s highly controlled, premium advertising network, MediaNet®, provides nearly 90% coverage of the Canadian online audience through its select collection of 3,000 actively monitored websites and exclusive representation portfolio of major online media brands.

About FoundLocally

The web site, founded in 1999,  provides community information sites (portals) providing local information, photos, maps, and local shopping, business, travel, sports, a business directory, events calendar, a jobs board, coupons and news announcements. These sites are an excellent resource for both local residents and business & leisure travelers.

Communities covered include Victoria, Vancouver, Fraser Valley, Okanagan, the Rockies, Calgary,Edmonton, Saskatoon, Regina, Winnipeg, Thunder Bay, Sault Ste Marie, Sudbury, Barrie-Muskoka, Kitchener-Waterloo, Hamilton, Niagara Falls, Oakville-Burlington, Mississauga-Brampton, Etobicoke,Toronto, Scarborough, North York, York Region, Oshawa-Durham, Ottawa-Gatineau, Fredericton,Halifax,  Charlottetown,  and St John’s.

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Media Contacts

Mark Ruthenberg
General Manager Media Inc
Tel: 403 245-2194
Matilda Chung
Marketing Coordinator
Casale Media, Inc.
Te: 416-785-2624
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