Email Marketing
Extended Frequency and Reach Digitally
Reasons why well-designed email marketing campaigns work:
- Emails can send personalized marketing messages
- Emails are opened and clicked-through at MUCH higher rates than social media updates or PPC ads when recipients expect regular emails
- 60% to 80% of emails are read on mobile devices
- Grow your loyalty with YOUR list of email subscribers
Communicate effectively and regularly with your clients through email marketing to establish, strengthen, and maintain customer relations. Keep your customers up-to-date and keep yourself in front-of-mind by sharing a variety of timely and useful information with them. Email marketing is a cost-efficient and consistently effective marketing tool.
Every email sent to a potential or current customer could be considered e-mail marketing. Email Marketing involves using e-mail to build loyalty, trust, and brand awareness. Look at your current customer database and identify whom to target, automate your marketing programs to deliver most effective communications.
Canada’s laws require permission-based marketing.
Recent technology makes automation of the sales funnel easier (popular and leading tools for this are InfusionSoft, Zolo, Hubspot). But for those looking to extend frequency and reach, simpler tools like Constant Contact and MailChimp provide plenty of technological support
Technologies We Work With
EMAIL MARKETING
Maintaining your relationships
A cost-effective way of staying in touch
Email is a cost-effective tool for connecting with your existing client base (or “wannabes” who are subscribers).
- Grow your existing customer base
- Expand their frequency and amount of spend
- Great tools like Mail Chimp or Constant Contact
Ensure your email design is consistent with your brand’s style and message, and that your emails are visual enough to attract attention, engage your audience, and lead to increased sales or business.