Web Marketing Tips for Sports Teams and Sports Leagues

Get the highest online visibility for your Sports Teams & Leagues using  TransCanadaHighway.com free listings.

Why should only “major league” sports teams and leagues get the public attention? FoundLocaly provides the opportunity for all amateur sports to promote themselves,their news, and their events (sign-ups, games, end-of-season awards, and fund-raising events), using a self-serve toolkit.

Teams and leagues very rarely exist in isolation, and are sometimes in competition in a community, or often are part of a larger regional, provincial, or national sports body or association. TransCanadaHighway wishes to help all teams and leagues at all levels to be able to promote themselves and their activities effectively.

Traditional media (ie print, TV, radio) typically only covers the local and national “pro” teams with both rabid–and often vacuous–coverage of these teams, their players, coaches and owners, they generally overlook the amateur athletes (except maybe right before the Olympics) and minor leagues and children’s and teen level leagues and competitions. This is because their business needs require them to focus only on the few teams that have enough paying fans to attract a solid base of advertisers (mostly, it seems, the beer companies).

Since TransCanadaHighway has no such operating constraints, we welcome all teams and leagues, in all sports. To ad themselves to our site, and post their news, events & games, job s & volunteer opportunities, and otherwise raise their sports and their team/league’s visibility in the community.

1. The Name field should be your legal or registered name (and acronym, if any). Please to NOT use the name field for “SEO keyword spam”
2. The Description field should state your key branding message (and describe the area and its unique qualities in up to 1000 characters)
3. Your Google Address should match the address as it is displayed in your Google listings or on Google map (at the very least # street, city, province, postal code
4. The Tagline field should be a brief “elevator ptch” no longer than 150 characters
5. Your Image Gallery can include 5 photos or illustrations of your business, product, or services
6. Your Business Logo should be a small logo no more than 500×500 pixels and preferably square or round
7. Your Featured Images should be a wide “banner” image about 1300pixels by 500pixels (or the site’s software will crop it automatically)

Ways YOU can be found

Here are links to TransCanadaHighway.com’s info which we would be pleased to add to or update: