By Mark Ruthenberg, Advantage Tech Inc. and TransCanada FoundLocally Inc. Many folks misunderstand LinkedIn and…
Yes, we’ve updated our MovingInCanada.com real estate and relocation website, used by home shoppers to decide where to move next, immigrants to decide where in Canada they prefer to live, and by realtors, movers, and relocation professionals across Canada to reach those audiences.
As we explore various interfaces, and watch user interactions, on both our sites and client websites, we learn a lot of lessons.
- No matter how much information is on a web site, user access to information must be as simple as possible.
- If your business depends on ad revenue from click-throughs, give the ads as much space as possible, without making them clutter the page.
- (and last) Ensure your users, regardless of device, have consistent access to all elements of your website, but presented optimally for each type of device.
We think the new look has succeeded with that!
Using MegaMenus for better access
Instead of having hierarchical menus, or right side menus, a single click on desktop or table, a “Megamenu” gives all that on one screen (or rather apart of one). We;ve added a megamenu for the cities across Canada, divided regionally, and another megamenu for home buying/selling and moving tips
And unlike a lot of web sites, that can use WordPress to shortcut this redesign process (we use WP for our marketing services website), we link into FoundLocally’s extensive SQL Server database, which forces us to scratch-code. We have capabilities with a lot of different computer technologies. That, and can you imagine the Pages menu when you have several thousand pages of content to manage?
Because we’re not ashamed of anything we do, or have done (and to provide a before & after comparison) here is the prior interface:
The prior version had the content, now in the megamenus, in several menus in the right side, above and below the ads.