Review of Advertising Revenues in Canada since 1999

Internet Advertising has outgrown all other ad media since 1999

As consumers have shifted viewing, listening and reading habits, advertisers are closely following their habits.

We’ve followed these stats for several years, and its always interesting to see how various media have shifted in importance over the years:

Components of Net Advertising Revenue (in Net Millions of $)										% Growth
Medium	1999	%	2000	2010	2002	2003	2004	2005	%	Since 1999
Television	2,370	26%	2,450	2,553	2,593	2,826	2,963	3,013	26%	127%
National	1,199	13%	1,200	1,209	1,201	1,312	1,308	1,300	11%	108%
Local	433	5%	428	418	386	389	384	385	3%	89%
Network	419	5%	425	469	480	503	546	541	5%	129%
Specialty	304	3%	381	438	509	607	708	768	7%	253%
Infomercial	16	0%	17	20	18	17	18	19	0%	119%
Radio	953	11%	1,001	1,049	1,080	1,171	1,209	1,299	11%	136%
Daily Newspaper	1,629	18%	1,731	1,678	1,684	1,697	1,752	1,784	15%	110%
Consumer Magazines	460	5%	514	541	558	610	647	665	6%	145%
Outdoor & Transit	243	3%	263	281	273	284	303	344	3%	142%
Internet	56	1%	110	97	176	237	364	519	4%	927%
Other / Catalogue	3,284	37%	3,449	3,487	3,547	3,781	3,981	4,109	35%	125%
Direct Mail	1,190	13%	1,255	1,264	1,295	1,399	1,499	1,547	13%	130%
Phone Directories	975	11%	1,029	1,046	1,060	1,121	1,168	1,206	10%	124%
Other Print	1,119	12%	1,165	1,177	1,192	1,261	1,314	1,356	12%	121%

Total	8,995	100%	9,519	9,685	9,911	10,607	11,218	11,733	100%	130%

Source: the Canadian Media Directors Council. (2007)