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Reputation Management


Fixing negative or missing online info

Online Reputation Management Services

When shopping, or considering professional services with a new business, consumers are doing searches to find out about a business or product before buying (professionals call this doing “due diligence”). These days, they are doing this first, BEFORE even deciding whom to call, so an adverse review may prevent people from calling, so you may not even KNOW you have a problem.

Having a positive digital presence for yourself and your business is absolutely essential in the modern age of information technology. Many people and businesses may not even be aware that their online reputation is not positive, and in some cases, a zero online presence can be just as bad.

Buyers may have posted reviews of your services and products…. not on your website and related forums but on a host of social media platforms such as Facebook and Twitter, or on any of hundreds of directories and review websites (like TripAdvisor, for the tourism sector).

Businesses and brand owners should google themselves, to review their online presences. Sometimes they find negative comments or reviews. Sometimes those reviews are not based on facts or actual events or customer experiences, or they were posted by disgruntled former employees or by one (or more of) your competitors. These posts can have an adverse impact your business, your revenues, and even your career. Online reputation management is becoming very important to every business!
There are several additional websites where consumer reputation postings can be found. One good site for that is PIPL.com

We can identify the main sources of negative influence and develop a strategy to reduce their impact. Removing bad reviews is not always an option, but there are proven ways to mitigate them. Because each case’s issues and complexity can vary, our step is to provide full report on current situation and provide available options. But this process can be technically challenging and labour-intensive, especially for an existing online mess in the online presence prior to our involvement.

 

People who own brands and businesses Google themselves, to review their online presences. Sometimes they find negative comments or reviews. Sometimes those reviews are not based on facts or actual events, or are posted by former employees or your competitors. These posts can have an adverse impact your business, your revenues, and even your career.  Online reputation management is becoming very important to every business!

With a new business, consumers are doing searches to find out about a business or product before buying. Often, what they read will impact their decisions to buy.

And lack of information may delay a purchase, or have them looking elsewhere.

Two things we typically do in Reputation Management

1. Create an online reputation where none exists

For a new business or for a person with zero online presence, we create a “footprint” for search engines to find. This set of social media presences, web mentions, and links ca be quickly updated in the future to ensure ‘above the fold” or  “first page” presence in search results.

SUCCESS STORY: We have taken one client, returning to a music career after a personal break  with exactly two references  when we began,  to having thousands of links and mentions within a year.

2. Correct a negative online presence

When you get bad reviews, or have adverse online references (it may be a criminal record, litigation, or Social Media “trolls”) these are cleaned up by a combination of new mentions that are positive and/or un-trollable, and by getting adverse mentions removed from the web. Either way, adverse mentions are pushed down the ranking, and off the first page of search results, improving your online reputation.

Can you afford to leave bad/wrong information unchallenged?

Optimize your online reputation management

  • Suppress or remove the negative search results for your company/brand name
  • Monitor key Google organic search queries
  • Get positive, managed pages occupying first page of Google search results (like social media profiles or news articles)
  • Make your correct facts both accessible & prominent
  • Prevent negative search results from occupying the first page of Google search results for branded search queries (so people will not see the negative search queries)
  • Track all online mentions of your brand and report all analytics across all search engines
  • Combat bad facts with better facts
  • React quickly & decisively

Benefits of Reputation Management

Recent studies conducted reported that by reputation management the company was able to:

  • Increase revenues
  • Increased positive word-of -mouth online
  • Improving future productivity (and employee satisfaction)
  • Improve ranking on Google, Bing, and Yahoo for high-value keywords

What does a Reputation Management Specialist Do?

A reputation management specialist mitigates the impact of negative reviews.

While many review sites were created to provide public transparency, to protect consumers from unethical business practices; unfortunately, some review sites have fallen victim to abuse and fraud. A bad review, posting or testimonial from a false user or competitor can adversely impact sales.  And should such a posting be on the first page of search results, it could put a company out of business.

Sometimes, companies have no option but to pursue costly legal action, often with insufficient evidence of the perpetrator, their actions, and the economic impact on you for the case to be successful). It is faster to try to resolve these issues with the review sites directly.

We work to remove posts that are libelous, slanderous, false/fictitious, and for individuals, a violation of your personal privacy. We review your social media pages and activity (most importantly—but not limited to—Facebook and LinkedIn).

There are often differences in how and where people search: not everyone uses Google. Apple now makes Bing the default search on their devices, and other are other tools some people use. It is important to go several pages in to see what may be found by others: not everyone stops on the first page.

Benefits of Reputation Management

Recent studies conducted reported that by reputation management the company was able to:

  • Increase revenues
  • Increased positive word-of -mouth online
  • Improving future productivity (and employee satisfaction)
  • Improve ranking on Google, Bing, and Yahoo for high-value keywords
Lots of people claim to be “LinkedIn Experts”

Reputation Management for Job Hunters

business woman with colleagues in discussion at the background
We teach online reputation management to Advantage Tech Inc's career transition clients as an important part of their job-hunting process

Advantage Tech Inc.

Our President, Mark Ruthenberg, has had a major role with Advantage Tech Inc, a Calgary-based company that has been a leader in Career Transition Counselling since 1980. They have counseled over a thousand employees that were let go from over a hundred different companies.

He has worked with that company’s President, Samuel Travis, to present a variety of career planning workshops over the past 15 years.

One of them, Job Hunting Using the Internet, has job seekers learn how Social Media (LinkedIn, and Facebook) can both improve their opportunities and limit them.

We show all the Career Transition Program participants how easy potential employers can due their “due diligence” online, preferring to search for and “red flags” or “yellow flags” online, which can cancel an interview opportunity, or make the interview far more challenging.  We also show them how to do checking on those people in their interview process, to help establish rapport.

These days, employers typically defer checking references, even if they are on the resume, until after the interview(s).

AdvantageTech: Career Transition counselling since 1980.
We’ve worked on LinkedIn  since 2002.