Gold’s Gym Calgary is the Calgary franchise of this worldwide organization, with two gym locations in the city. The gyms are unique because of the vast numbers of cardio machines, scope of the heavy lift area, large fitness classrooms (with hundreds of scheduled classes monthly), childminding services, and other facilities –depending on location– including basketball court, MMA ring, boxing ring, swimming pools. And a women’s only area. Clients since 2019.
What we did for them
Their old website, managed by Yellow Pages, was not working for them, it had only a few pages, was not showing up on Google searches, and only allowed 5 updates per year. We started with a competitive analysis of Canadian fitness websites (done by Canadian Ventures Inc, a strategic partner) including chains and large independent gyms in Vancouver and Toronto, to evaluate what services, market segments, and social media are the Best Practices for the industry. Then we created three websites GoldsGymCalgary.com (covering all gym locations in the city), GoldsGymNorthgate.com(for their 36 St/Marlborough location), and GoldsGymCountryHills.com (for their Country Hills Blvd location), to optimize each for hyper-local searching, and did the search engine submission and web marketing to build online visibility.