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Local Search & SEO


Be Found By Your Closest Customers

Local Search Marketing & Local SEO

Local SEO (Local Search Marketing ) increases visibility of your business, by displaying your business and your website at (or near) the top of local listings. For a local business, geographically-relevant search traffic is key to growing your business. It is also a key competitive advantage over national companies with national websites.

Google,  Bing, Siri and Alexa now provide local search results (much of their Canadian data is sourced from or influenced by FoundLocally.com business listings) to compete with the former monopoly of print and digital Yellow Pages™. Local search tactics allow your business to gain more exposure within search engines whenever people search for products and services in their local area.

Local searches account for around 3 billion Google Search queries each month. Companies that spend money in local search will definitely gain a sustainable and formidably competitive advantage.

Local SEO (Local Search Marketing ) increases visibility of your business, by displaying your business and your website at (or near) the top of local listings. For a local business, geographically-relevant search traffic is key to growing your business. It is also a key competitive advantage over national companies with national websites.

Google,  Bing, Siri and Alexa now provide local search results (much of their Canadian data is sourced from or influenced by FoundLocally.com business listings) to compete with the former monopoly of print and digital Yellow Pages™. Local search tactics allow your business to gain more exposure within search engines whenever people search for products and services in their local area.

Local searches account for around 3 billion Google Search queries each month. Companies that spend money in local search will definitely gain a sustainable and formidably competitive advantage.

The fastest way to improve your GOOGLE ranking is add a  FoundLocally listing

Local Search & SEO

Google search has been displaying nearby businesses on Maps in search results for years. Its incredibly important for a local business to be displayed in search results maps, the listings below or beside the map (depending on urban and business density) as well as in the search results lit immediately below.  Correctly done Local SEO  b all would display the closest businesses included in the search results (not all your competitors are as savvy as you are). If your data is more advantageously provided, your ranking over other (less nearby to the searcher) search results would improve

We make sure that your business details are correct and fully optimized.  Using either a new account or updating your existing one, for each directory and/or search engine we  complete (or update) the basic profile info, and ensure the consistency of all business address citations. Failure to be consistent can significantly undermine the ranking value for local SEO of the citations.

How Local Search Marketing Works

These days, traditional search engine optimization is no longer sufficient, and a dedicated local search (local SEO) strategy becomes essential.

 

  1. Review competitor websites, and compare their rankings on the major search tools’ results. This identifies any tools and techniques they are using (or not) and presents a variety of competitive measures
  2. Review keywords and phrases and their frequency in relevant search results, to see which keywords and phrases can be used to generate the most traffic, and if any keyword values have changed over time.
  3. Review of site content to ensure appropriate local  content on and throughout the website, particularly referencing your neighbourhood and target market.
  4. Review of site coding & META tags to ensure optimal structure and coding. These typically affect every single page of a website and have broad impact, but not until Google (and the other search engines) re-spider and re-index your website
  5. Submit to local directories, and other citations sources starting with free ones (like FoundLocally.com), and then prioritizing the “pay” ones based on traffic and cost per local visitor
  6. Review of website Analytics (including evaluation of your Yellow Pages ad commitment). Which sites are ALREADY giving you traffic? What is the actual cost per referral? Money saved here may be more efficiently re-allocated to cost-per click (CPC) campaigns on Google or Facebook (depending on your audience) to significantly increase your website traffic… at no additional cost.

FoundLocally is a Local Search pioneer

FoundLocally.com was started in 1999 SPECIFICALLY to provide local search in each community and its market area, as well as down to the neighbourhood level. FoundLocally.com’s directory connects consumers and businesses with local suppliers, shops, and services. When we added the LocalMap feature on each directory, you can see business located near your current physical location on your computer, tablet, or smartphone on a layered Google Map, to display different kinds of businesses and facilities near you.

The FoundLocally.com directory is FREE. It also integrate Job postings, Coupons & Sales, Events, News releases & Announcements, and client Ratings & Reviews.

FoundLocally setting STANDARDS for Local Marketing since 1999!

Local Search


Be found by neighbourhood and on maps

DIY Local Search & Directory Marketing

Ensure your website is in as many local  & industry-specific directories.

Here are local directories for YOUR area, on each community’s FoundLocally.com directory:

Key steps in directory marketing:

  1. Add yourselves to the FREE local directories first
  2. Look at national or global directories & search engines
  3. Evaluate for-fee submissions based on traffic in your area/market compared to the costs, and submit accordingly
  4. UPDATE submissions (don’t re-submit to directories, just to search engines). See more tips