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Internet Strategy


Helping you to pick (and ride) the right “horse”

Mark Ruthenberg, CLICK to see full bio

Mark Ruthenberg

Mark Ruthenberg has been involved in a variety of web projects from small to very large (his FoundLocally.com website has 100,000 HTML pages covering business, consumer, and community content form coast to coast) since 1995.

In the internet technologies, he was an early adopter in databased online content (since 1995), local search (since 1996), user-generated web content (since 1999), social media (since 2007), mobile and responsive design (since 2010). In other computer areas, he was involved in PCs (since 1983), Macintosh (since 1988), computer training (since 1988) , multimedia development (since 1993), PDF documents (since 1993), digital video (since 1993).

He has helped hundreds of companies launch and/or tweak their web performance, content, and strategy since  the early days of the graphical internet, through the evolution of “Web 2.0” (hailed as the end of brochureware), email marketing, the growing power of e-commerce solutions, social media to engage audiences, mobile and responsive design and HTML5, as well as recent fast innovations in Content Management Systems (“CMS”) like WordPress.

He has watched some companies have success with mobile apps, and seen many “crash & burn”, especially with Blackberry apps. We saw virtual worlds like Second Life (from Linden Labs) get a rush of interest but dies on the vine. He has also watched as such things Adobe’s Flash (originally from Authorware turned MacroMedia) fade to oblivion in the mobile arena, and due to lack of search engine friendliness. And we have seen a strategy of the 1970 with data centres and time share computers,  returning with Cloud Computing and SAAS (Software as a Service)

What This Means For YOU!

Back the right technology for your online presence and you can gain significant advantages:

  • Scale-ability and ease of growth
  • Flexibility and responsiveness to changing markets
  • Reduced cost, by getting most efficient software or digital tool
  • Have years on a standard environment, without re-tooling or redesigning every few years

Pick the wrong technology, and instead of being on the leading edge, you are   on the “BLEEDING EDGE” and  wasting resources and time and business cycles

Digital marketing strategies for profits and market share. As a boutique digital agency who has worked with a number of brands, both start-up and iconic, we at Pixelcarve understand how important a comprehensive marketing strategy is for the bottom line.

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