How to improve findability (and by the right clients) by using the descriptive fields: Description. Products/Brands and Environmental.
- There is a character counter, showing the number of characters remaining. This does not work in Mozilla, for some reason.
- Make your Description conversational, as if you were talking with your friends. This is displayed with your logo in the search results, if you have a logo & web link.
- You can use a keyword list for your Products/Brands. Separate words with a comma and a space. Include alternate spellings of the most important keywords For example, ”winery, vineyard, winemaker”…especially the variation(s) not already used in your name or Description fields
- If you are a restaurant or store that specializes in locally grown and/or organic food, that is suitable commentary for the Environment field, as is buying environmental offsets, or buying energy from renewable sources (or having your own solar panels), or having a fleet of hybrid vehicles.
- For Festivals and events, using the Description to post date-specific event details, You should post organizational detail in the PROFILE’s Description field, and use the EVENTS tab for all events details. Only EVENTS tab details are included in our interactive Events Calendar (these disappear from public view after the event, and your listing never looks out of date)
- For those trying to fill staffing holes, posting job descriptions to the Description. You should post organizational detail in the PROFILE’s Description field, and use the JOBS tab for all job openings. Only JOBS tab details are included in our interactive Jobs Board . This way, your business does not look understaffed (“we don’t have enough staff to handle existing customers… don’t send us more business”)
No-No’s with Descriptions
- We do not permit Pyramid schemes, as defined by the Criminal Code. In other words, if yourDescription says “business opportunity” or “work at home” instead of describing the actual products or service you provide, you WILL be rejected. Our directory is designed to help consumers find products & services, not to help scammers find “suckers”.
- Be cautious and realistic with Environment comments. If you say you recycle, or use compact fluorescent bulbs, and you don’t… then expect that some of your clients will use the Ratings & Review tab to call your bluff and accuse you of “greenwashing”. Some environmentalists can be picky about false, immaterial or insincere efforts… so you may want to leave this blank.