What’s wrong with traditional media?
A discussion of failings of "traditional" media including newspapers, television and radio. Opinion, by Mark Ruthenberg G.M. It’s not that consumer expectations have risen out of reach of these well-established media, but that the executives have found cost-effective shortcuts for…
SEO Basics: META Tags and Content
Basic tips and techniques for improving a website's findabilty by search engines and your customers Before trying more labour intensive and sometimes more expensive ways to raise your traffic from search engines, every web site owner should look at the…
What is Web Marketing?
Overview of web marketing tools & techniques. Consider a mix on online meothods including having a website, organic directory and search engine listings, paid submission directories, cost-per-click SEO advertising, as well as display/banner advertising. Web marketing is the process for…
Who is FoundLocally?
Overview of the company and its portal websites. FoundLocally provides free information about 30 cross-Canada communities, integrated with a free iocally-focussed community and busines directory. The site is support ed by "banner" display advertising, which is managed and represented by…
Advertising in the Internet Era: Beyond Frequency and Reach
What leading edge ad professionals know: measurable results move beyond Frequency and Reach. Advertisers are looking for new success-based metrics for evaluating competitive advertising media. See how online media are turning things upside down, especially with the ubiquity of competiing…
Business Names
What to enter in the two Business Name fields for optimal search resultsThe Belko Experiment film The site offers two business name fields, the first is displayed, and the second is hidden but searchable. This allows a lot of opportunity for…
Entering Addresses
What to enter to improve search reults, and help customers find your location FoundLocally always requires a proper street or mailing address for a business or organization. We need this to ensure localness (fibbers get some element of the address…
FoundLocally.com Launches Toronto community websites
FoundLocally.com Media Inc. [FoundLocally.com] has just added detailed local coverage for Toronto with 5 new sites for Toronto, North York, Etobicoke, Scarborough, and the York Region. The 8-year-old company now has 31 sites across Canada from Victoria, BC to St…
TransCanadaHighway.com Announces New Features
FoundLocally/com Media Inc, publishers of the popular http://TransCanadaHighway.com website, Has announced a number of new features in its online itineraries for the "longest national highway in the world," running 7,821 km (4,860 mi.) from end to end. The site has…