We’ve Updated Trans-Canada Highway.com
Yes, we’ve updated our TransCanadaHighway.com travel information website, used by travellers in, around, and across Canada to plan their vacation, get updates on weather, traffic, and construction while on the road, as well as discover things to see and do, attractions, and…
We’ve updated MovingInCanada.com
Yes, we've updated our MovingInCanada.com real estate and relocation website, used by home shoppers to decide where to move next, immigrants to decide where in Canada they prefer to live, and by realtors, movers, and relocation professionals across Canada to reach…
National Post: Senate urges Liberals to reconsider tax deductions for ads on Google, Facebook
Ads in Canadian-owned newspapers and magazines are only 100 per cent deductible if the issue has more than 80 per cent original content. A Senate committee wants the government to revisit a tax rule that entices companies to advertise on…
We’ve updated our Marketing website
We've been working hard in the webspace since 1999 (and Mark Ruthenberg our founder, since 1995), and realize we can ALWAYS get better! The new site tells a better story and About Us, and better showcases our 20 years of…
Simple Tax Fix Could Help Rescue Canada’s Ailing Newspaper Industry, Says Union Head
90 percent of the $5.6 billion spent by Canadian companies on digital ads went to foreign web platforms By Jared Gnam, Special to The Epoch Times "This means Canadian companies are buying their ads on Google and Facebook, with their huge…
Simplified Interface, made site faster
We made a couple of changes that speed up the site, and make our dual purpose more obvious: Search for local info & businesses Add your business, to post your news, sales, events, and jobs We put those two features…
We MOVED our Popular Links menu to the left
We received a great suggestion from a friend and mentor, Jeff Nelson, of Calgary's Anduro Marketing and Mx3 Metrics. He asked "why not move that menu to the left?" ... where it would be more obvious, and in the line of…
Only 40% of programmatic spend goes to publishers
Only 40% of programmatic spend goes to publishers: study Only 40% of programmatic spend goes to publishers: study new analysis by warc shows that publishers get less than half of the spend, and that's assuming there's no ad fraud. A…
New Feature: FIRST IN SEARCH
This will be an ad auction for EXCLUSIVE position, in seven sections per city: Community, Shopping, Business, Travel, Home, Entertainment, Auto (starting at $100 per month per city & section). Let us know about your business and your marketing GOALS. Travel providers…
Add or Update your chain organization quickly, and hassle-free
One-Size-Fits-All "citations" company Can a single One-Size-Fits-All "citations" company do handle all your links, directory listings, and citations? Are they Canadian-based, and have top-flight geographic knowledge, to separate listings in Windsor, Ontario from Windsor, Nova Scotia, and Victoria, BC from…
Unfriending Facebook? Na!
Unfriending Facebook? Na! Facebook’s problem is not just a privacy breach, but the fact that your “friends” can unknowlingly or unwittingly release YOUR private data, typically with some kind of Facebook quiz (those fake airline/hotel “coupons”—which are NOT published by…
Local FoundLocally “shortcuts”
We have added shortcuts to make text-navigation faster form commonly used features (and on smartphones!). The notes below link to the CALGARY website, for illustrative purposes. Select Closest Community... Barrie Calgary Charlottetown Edmonton Etobicoke Fraser Fredericton Halifax Hamilton Kitchener London…
Our Site Re-Design is Complete (almost!)
The Olympics are over (thank goodness) As people stop being glued to their televisions at all hours of the day or night, their attentions will shift back to their own community, their regular lives. And to local businesses like YOURS,…
Mark Ruthenberg presenting at CCTC Calgary Teachers Convention
Virtual Travel across Canada This an introduction to using virtual travel, using a variety of online resources to teach Canadian geography, and build student familiarity with their own community and other communities and regions across Canada, and take a virtual…
Tips for Web marketers on FoundLocally.com
We have completed a Pareto Review (80/20 rule) of issues we deal with from week to week. Here are some tips that help you -- THE WEB MARKETING PROFESSIONAL -- get the greatest visibility, with the least amount of effort, while minimizing…
Is your web marketing up to snuff? Three Steps to Success!!
You may have a new website, you may have one many years old. Either way, you may not be achieving the results you are looking for. Old marketing methods (television, radio, newspaper, and Yellow Pages advertising) no longer get the…
Beware of offshore web marketer & SEO firms
The BIGGEST MISTAKE a business can make is outsourcing their website marketing to someone without local expertise. We see SEO/web marketing companies offshoring, or their contractors are sub-contracting offshore to sweatshops GOD KNOWS WHERE. ASK, to be sure. Write it…
Does your web marketing or SEO company know “local”?
Using an offshore or even a non-local web marketer can have a significant and long-term negative impact on your web marketing, your search engine ranking, and your business success! When you ask your web designer or ad agency to help with…
Does your FoundLocally listing need a review?
The FoundLocally listing is important for your marketing. It (or, if you have more than one location, they), along with any other directory & search engine listings, as well as your website, helps your Google Ranking. What hurts a Google…
Bank earnings: Canada’s Big Six expected to see boost from robust economy
TORONTO -- Canada's biggest banks could deliver another profitable season for investors as third-quarter results starting to roll in this week are expected to get a boost from the strengthening economy. Analysts expect modest improvements from the Big Six banks,…