Web Marketing Tips for Retail Shops and Services

Retail Stores can easily spend thousands of dollars a month in various print directories and magazines (especially the hotel-room travel variety), though consumers are rapidly moving to using online resources to find, evaluate and select their dining options.

Retailers can not only raise their online “footprint” but gain operational efficiencies and save on costs by taking advantage of online ways to post jobs, events, news and coupons/discounts compared to traditional ways of promotion. These features are all free with your FoundLocally directory listing.While many Retail Stores operate as chains or franchises, many are owner-operated with just one location. Their biggest challenge is how to stand out without massive advertising budgets and how to look as professionally-run as the “big boys”. FoundLocally can help you get noticed, stand out, and get that consumer to try you the first time, and help them to pass the word to their friends, family and colleagues.

Unlike a lot of Shopping sites that only focus on high-end Retail Stores, or include only advertisers (like the in-hotel travel magazine), FoundLocally’s database is free for all retail stores and services and is more complete than other Shopping & Store listings.

Because YOU, the Retail Store owner or manager can post and update your listing, you control the message. You can link your FoundLocally listing to your website, your sales notices & flyers, and your staff recruiting system to optimize your results.

Your FoundLocally listing also lets you post jobs (for both retail staff and store management), news, events, and savings (everything from coupons, to sales announcements & flyers to discounts). Each of these features might cost you hundreds of dollars a year using some other publication, media or online venue. All included for FREE with your FoundLocally.com listing.

Tips For Chains and Franchises

  • Chain and franchise organizations can quickly see which locations are already on FoundLocally at http://FoundLocally.com/StoreSearch. We can help add and update any changes required working from an Excel spreadsheet. Each location can link to its website/web page with its own web page.
  • FoundLocally has an Excel Template format to  quickly set up new or missing locations, as well as the Registered Contact information for location managers to update the descriptions, categories, and other details for their locations.
  • FoundLocally has handy “cloning” tools for quickly creating standardized Job descriptions or Job postings to be copied to all location’s JOBS tab so they can be turned on & off at will.
  • Chain-wide promotions and savings can likewise be “cloned” to all locations participating in the program.
    See specific tips for multi-location, chain or franchise organizations

 

Make the Most of Your PROFILE

  1. The Name field should be your legal or registered name (and acronym, if any). Please to NOT use the name field for “SEO keyword spam”
  2. The Description field should state your key branding message (and describe the area and its unique qualities in up to 1000 characters)
  3. Your Google Address should match the address as it is displayed in your Google listings or on Google map (at the very least # street, city, province, postal code
  4. The Tagline field should be a brief “elevator ptch” no longer than 150 characters
  5. Your Image Gallery can include 5 photos or illustrations of your business, product, or services
  6. Your Business Logo should be a small logo no more than 500×500 pixels and preferably square or round
  7. Your Featured Images should be a wide “banner” image about 1300pixels by 500pixels (or the site’s software will crop it automatically)

Ways YOU can be found

Here are links to TransCanadaHighway.com’s info which we would be pleased to add to or update:

Search Business Listings by Category
Search Site Listings by Locale

Add Your Organization to the TransCanadaHighway Directory Now

Add your business to the TransCanadaHighway directory where you are located. (If you are not sure.)

PLEASE PASS THE WORD to other Canadian HOSPITALITY businesses so they can add themselves to TransCanadaHighway.com and increase their online visible (whether they have a website of their own or not). Chain organizations have special tips and instructions

Submit Your Free Directory Listing
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