403-245-2194 Contact us Specialists in Online Marketing since 1999

When we launched the FoundLocally.com, TransCanadaHighway.com , and MovingInCanada.com domains in 1999, all we knew for certain was that the internet was going to be a great new “frontier” and we wanted to help Canadian small businesses grow and thrive in it.
We also knew our founder Mark Ruthenberg‘s prior tech experience would be helpful in navigating the many false trails that the internet would present. Here is a chronology of our company’s growth and transition over the past 17 years.

We also knew we’d be taking on some of Canada’s biggest companies, and that we had to look larger than life.  we’ve learned lots of tricks in online marketing, and in efficient marketing, and in successful online strategies, which we gladly share with those using our services (and that includes our Free Directory!)

2016

Enhanced Login Security

Updated security on Registered Contacts to improve database security

Launched Marketing Website

New WordPress site combines content form Blog, Media Kit and Website Audit domains… using Responsive Design.

Enhanced Masonry Layout (Pinterest-style)

We have expanded our masonry layout (Pinterest-style interface) to a broad range of site sections, with visual links to a wide range of content and [random] featured businesses in our directory

More info…

Enhanced the Events Calendar

Increased number of events visible in Calendar, integrated with Pinterest-style feature listings

We’re now TransCanada FoundLocally Inc

re-branding to reflect (a) national scope and (b) our two strongest online brands

2015

Added Farmers Markets weekly events to Calendar

Added weekly Farmers Markets events to calendar to promote local farmers & agriculture

All sites now Responsive Design for tablets & mobile users

After 5 years of dual sites (desktop & mobile) converted all sites, content (over 100,000 pages ), and listings to Responsive Design

Hotel Reservations link direct to Hotel’s website

Now link directly to hotel’s, motel’s, B&B’s reservations info & pricing for BEST RATES and latest info

Fuel Digital Media is our Interactive Agency

Montreal-based Fuel Digital is now representing FoundLocally websites to national advertisers and their agencies. They have 15 years experience with interactive advertising.

Began Adding “Pinterest” style content to all major pages

Included logos for listings, and photos for website content to create greater interest. Added showcase of featured business.

2014

Added LocalMap feature

Showed listings on FoundLocally in Google map layout, with different feature layers. What’s around YOU?

Facebook Pages and Twitter Feeds for each community

Helped to expand local-focused Facebook, Twitter & social media interest

Google AdSense for Interactive Ads

FoundLocally ended a five year relationship with Casale Media (now called Index Exchange) when they converted to “programmatic advertising” technology which adversely affected ad targeting and publisher rates.

2013

Enhanced Home Neighbourhoods info

Neighbourhoods content updated  for FoundLocally cities’ Home’s section , and MovingInCanada.com  with both updated photos, and better Google Maps integration

2012

Added Translation to 57 languages to all FoundLocally sites

Integrated Google Translate so users from other countries and cultures can read FoundLocally in their native language.

2011

Upload Images or Logo for Business Listing

Automatically crop and resize uploaded image for Business Listing, and their events news, jobs, coupons

Mobile/Smart phone version launched

This new version provides FULL access to the extensive informational content and the business directory on all  brands of mobile smartphones without an “App”.

2010

Added Social Bookmarking & Sharing Making

Now easier for visitors to share our content on THEIR feeds and pages, using AddThis plugin

Added What To Do? menu for Business Listings

Put the most-used actions on a single menu (in the white stripe) for Registered Contacts

FoundLocally websites move to Casale Media

After careful evaluation, Casale was the strongest Canadian-focused online marketing agency.

Added JUMP Feature

Easy  to go to same PAGE or same SEARCH in adjoinging FoundLocally community

2009

Added Environmental Editorial Content

Content added to all sections of the site, in all communities; Added Environmental field for each business listing

FoundLocally adds RSS Feeds for key info

Enabled dissemination of key posts (listings, news, events, etc) to other blogs and site

Added details itineraries to TransCanadaHighway.com

Added mile-by-mile details including corr-roads, natural features, attractions, accommodation, towns

Major Upgrade of MovingInCanada.com site

Added more detailed community information, realtor, home builder, condo builders, mover searches

Launched new Web MarketingBlog

Includes new features, news, SEO tips, and insdutry tip sheets

Toronto Waterfront

2008

Added Sports Teams Games to Calendar

Added major league & minor league games for baseball, football, hockey, and soccer team across FoundLocally communities.

Launched 5 Greater Toronto (“GTA”) Community Sites

Launched Toronto, North York, Etobicoke, Scarborough, and York Region portals

Added Top 15 Movie Ranking to Movie Showtimes

Summarize showing on screens across 160 movie theatres across Canada, to determine the Top 15 movies this week

Integrated Facebook, Twitter & Social Media with FoundLocally

Used Social media to enhance conversations & interactions with our followers for each of our 3 sites

2007

Logos & Links now Free!

To grow listings by small business, also free postings for jobs, news, events, coupons/sales/flyers

Added Ratings & Reviews

Allow users to post their reviews of businesses and organziations in the FoundLocally directory

Full Google Maps integration in TransCanadaHighway.com

Itineraries show details around exits, interchanges, and for communities along the highway

Launched Kitchener-Waterloo FoundLocally.com site

Start of expansion west of GTA along the Highway 401 corridor

2006

Sites launched for Hamilton & Oakville-Burlington

Start of expansion into the Greater Toronto Area (“GTA”)

Launched Hamilton FoundLocally Site

Began expansion into Greater Toronto Area (GTA) & Golden Horseshoe

2005

Launched Niagara Falls & Barrie-Muskoka Sites

Sites for Southern Ontario, with most-popular travel destinations for Toronto residents

2004

Launched 4 Maritimes Community Sites

Added directories for St John’s, Halifax, Charlottetown, and Fredericton

Added online hotel reservations

Linked with BookDirect for online hotel bookings, integrated with directory and hotel search

Niagara Falls with Rainbow Bridge

2003

Added Jobs & Resumes to business listings

Post job openings for businesses & volunteer opportunities for community groups. Users can post their resumes for businesses to view.

Image Gallery Added for local photographs used on websites

Search and display images (with FREE USE for schools, students, teachers)

2002

Launched Thunder Bay, Ottawa-Gatineau FoundLocally sites

After completing local research and photography, launched more sites along Trans-Canada Highway

Banff Panorama

2000

Added new Virtual Tours for many cities

QuickTime Virtual Tours added for cities across West

Online Advertising through Clickthrough Interactive

Signed with Toronto-based Clickthrough Interactive to represent FoundLocally sites to national advertisers (note: Clickthrough has since become 24/7 RealMedia)

Added Events to listings, launched in Okanagan-Shuswap

FoundLocally expanded features and geographic scope

Launched FoundLocally.com in Sudbury and Sault Ste Marie

Added more communities along Trans-Canada Highway, to strengthen national traavel information.

1999

FoundLocally launched in 6 cities across Prairies

FoundLocally.com sites launched from Victoria to Winnipeg, linked together through TransCanadaHighway.com, MovingInCanada.com sites which extend across Canada