403-245-2194 Contact us Specialists in LOCAL Marketing since 1999

Review of Advertising Revenues in Canada since 1999

Internet Advertising has outgrown all other ad media since 1999

As consumers have shifted viewing, listening and reading habits, advertisers are closely following their habits.

We’ve followed these stats for several years, and its always interesting to see how various media have shifted in importance over the years:

Components of Net Advertising Revenue (in Net Millions of $) % Growth
Medium 1999 % 2000 2010 2002 2003 2004 2005 % Since 1999
Television 2,370 26% 2,450 2,553 2,593 2,826 2,963 3,013 26% 127%
National 1,199 13% 1,200 1,209 1,201 1,312 1,308 1,300 11% 108%
Local 433 5% 428 418 386 389 384 385 3% 89%
Network 419 5% 425 469 480 503 546 541 5% 129%
Specialty 304 3% 381 438 509 607 708 768 7% 253%
Infomercial 16 0% 17 20 18 17 18 19 0% 119%
Radio 953 11% 1,001 1,049 1,080 1,171 1,209 1,299 11% 136%
Daily Newspaper 1,629 18% 1,731 1,678 1,684 1,697 1,752 1,784 15% 110%
Consumer Magazines 460 5% 514 541 558 610 647 665 6% 145%
Outdoor & Transit 243 3% 263 281 273 284 303 344 3% 142%
Internet 56 1% 110 97 176 237 364 519 4% 927%
Other / Catalogue 3,284 37% 3,449 3,487 3,547 3,781 3,981 4,109 35% 125%
Direct Mail 1,190 13% 1,255 1,264 1,295 1,399 1,499 1,547 13% 130%
Phone Directories 975 11% 1,029 1,046 1,060 1,121 1,168 1,206 10% 124%
Other Print 1,119 12% 1,165 1,177 1,192 1,261 1,314 1,356 12% 121%
Total 8,995 100% 9,519 9,685 9,911 10,607 11,218 11,733 100% 130%

Source:  the Canadian Media Directors Council. (2007)

See related article: What’s wrong with traditional media?

Leave a Reply

Your email address will not be published. Required fields are marked *