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We accept a wide variety of standardized online ad formats, pursuant to standards set by the Internet Advertising Bureau (the “IAB”), and IAB Canada.

For text ads (ADWords) contact Google AdWords, and for display/interactive ads contact Fuel Digital Media or DoubleClick. 

Here are the standard ad sizes

250x300 Text Ad

Text Ads

Text ads include a headline and a benefits statement, emotional call, or call to action,and link to  and action page on the advertiser’s website.

Text ads are available in a variety of ad sizes (see below).  Sometimes several text ads can be stacked into a column to fit a larger ad unit. See Google AdWords for more details.

Leader Board Ad- 728x90

Leaderboard Ads

728×90 (Expands down: 728×360)

Can be text (AdWords) or Flash/image: 40 KB HTML5: 100 KB

Appears at the top of screens on desktop & tablets larger than 728 pixels wide (shown in place, at right)

Contact Fuel Digital or Google or DoubleClick

Lasrge Leader Board Ad- 900x150

Large Leaderboard

900×150 (6:1) (Expands down: 900×450 (2:1))

Can be text (AdWords) or Flash/image: 80 KB HTML5: 150 KB

Appears at the top of screens on desktop & tablets larger than 900 pixels wide (shown in place, at right)

Contact Fuel Digital or Google or DoubleClick

Big Box Ad (250 X 300 Pixels)

Big Box

Can be text (AdWords) or Flash/image: 40 KB HTML5: 100 KB

Appears at the right margin of screens on desktop & tablets, and below page content (below the fold) on smartphones (shown actual size, at right)

Contact Fuel Digital or Google or DoubleClick

Large Skyscraper (160 X 600 Pixels)

Skyscraper

160×600

Expands left: 600×600

Appears at the right margin of screens on desktop & tablets (below the fold) , and below page content (below the fold) on smartphones (shown actual size, at right)

Contact Fuel Digital or Google or DoubleClick

Smartphone SD (320 X 100px)

Smartphone Scrollable SD (Within scrollable page)

320x100pixels  (3:1)

Can be text (adWords) or image (JPG, PNG or GIF)

Appears at top of screens on tablets smaller than 728px, and smartphones

Appears at the right margin of screens on desktop & tablets (below the fold) , and below page content (below the fold) on smartphones (shown actual size, at right)

Contact Fuel Digital or Google or DoubleClick

Smartphone Fixed 2 SD (320 X 50 Pixels)

Smartphone Fixed 2 SD (Fixed positioning)

320×50

Can be text (adWords) or image (JPG, PNG or GIF)

Appears at the right margin of screens on desktop & tablets (below the fold) , and below page content (below the fold) on smartphones (shown actual size, at right)

Note: because of lower clickthroughs due to smaller ad size, these are lower priority than 320×50 pixel ads

Contact Fuel Digital or Google or DoubleClick