TransCanada FoundLocally Trusted Local Marketing since 1999 https://marketing.foundlocally.com Full range of Canadian-focused web marketing solutions Thu, 27 Aug 2020 16:13:28 +0000 en-US hourly 1 https://wordpress.org/?v=5.5.1 https://marketing.foundlocally.com/wp-content/uploads/2016/03/cropped-FoundLocally350x350Logo-copy-1-32x32.jpg TransCanada FoundLocally Trusted Local Marketing since 1999 https://marketing.foundlocally.com 32 32 We have new business cards! What do you think? https://marketing.foundlocally.com/we-have-new-business-cards-what-do-you-think/ Thu, 27 Aug 2020 16:13:28 +0000 https://marketing.foundlocally.com/?p=5603 Since we have chosen to focus our efforts on TWO THINGS: our TransCanadaHighway.com website, and our web design/web marketing services under the FoundLocally brand, we have updated our business cards! And they are folding and double-sided. What do you think?

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Since we have chosen to focus our efforts on TWO THINGS: our TransCanadaHighway.com website, and our web design/web marketing services under the FoundLocally brand, we have updated our business cards!
And they are folding and double-sided. What do you think?
TCH New Business Cards-2020-cropped
TCH New Business Cards-2020-cropped

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FoundLocally.com website is moving to TransCanada Highway.com https://marketing.foundlocally.com/foundlocally-com-website-is-moving-to-transcanada-highway-com/ Mon, 10 Aug 2020 16:46:55 +0000 https://marketing.foundlocally.com/?p=5585 After the past 20 years serving fellow Canadians, we are retiring the FoundLocally.com website. Our passion is now focused on our TransCanadaHighway.com website, which we have re-imagined and keeps growing in popularity. We thank all businesses and the individuals behind…

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After the past 20 years serving fellow Canadians, we are retiring the FoundLocally.com website. Our passion is now focused on our TransCanadaHighway.com
website, which we have re-imagined and keeps growing in popularity.

We thank all businesses and the individuals behind them for your support, interest, suggestions, and website visits over the past twenty years. THANKS!

What’s Ahead

Our great information about the Trans-Canada Highway has ever-increasing traffic and is a strong brand with travellers. We’ve been busy providing travellers COVID-19 inter-provincial travel info. After COVID-19, we expect to help travellers find and enjoy great Canadian travel experiences.

TransCanadaHighway.com website has detailed route itineraries, and we’ve added key local content including attractions, festivals, farmers markets, beaches, hiking trails, nearby towns, and airports.

We are shifting the brand from about “our National Highway” to all travel across & around Canada. We are adding more itineraries for other highways, including Ontario’s

Travel/tourism/hospitality sector business listings will be automatically transferred to TransCanadaHighway.com (about 16,000 of you from the prior version of the site) in early August (after Google spiders & indexes our new content).

In LATE AUGUST,  visit TransCanadaHighway.com and find your business and “claim” the listing (new database security makes this step necessary), so you can further update the listing. Your claim is approved quickly when your email matches the business’s web domain.

Listings for non-travel or non-hospitality business will NOT be transferred! (Sorry.) PLEASE DO NOT try to add your business to Trans-Canada Highway. The site does not reach YOUR CUSTOMERS.

The 20 year old FoundLocally brand will now represent our web marketing services. Our services and our portfolio are showcased at httpd://Marketing.FoundLocally.com.

Thank you all again for your support over the past 20 years. I invite you to explore and enjoy the TransCanadaHighway.com  website!

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Mark Ruthenberg Recognized for Judging the IIAC competition https://marketing.foundlocally.com/mark-ruthenberg-recognized-for-judging-the-iiac-competition/ Tue, 04 Aug 2020 16:19:50 +0000 https://marketing.foundlocally.com/?p=5580 Our President, Mark Ruthenberg, has been judging competitions of online content since 2001, and the IIAC (International Internet Advertising Competition) since 2007. Congrats to all the winners ! See IIAC 2020 Competition Winners

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Our President, Mark Ruthenberg, has been judging competitions of online content since 2001, and the IIAC (International Internet Advertising Competition) since 2007.

Congrats to all the winners !

See IIAC 2020 Competition Winners

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Small Business and COVID-19 Ideas, options, and actions… https://marketing.foundlocally.com/small-business-and-covid-19-ideas-options-and-actions/ Wed, 15 Apr 2020 02:20:16 +0000 http://marketing.foundlocally.com/?p=5539  COVID-19 has thrown Canadian small businesses for a loop. Some are really busy, some are less busy, and some are shut down. If you are one of the latter, are you in “stasis” or cocooning for a metamorphosis? Consider…

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COVID-19 has thrown Canadian small businesses for a loop.


Some are really busy, some are less busy, and some are shut down. If you are one of the latter, are you in “stasis” or cocooning for a metamorphosis?


Consider the options, start to plan, and work that plan! (Episode #1)


You can share this video from

Facebook

LinkedIn, and

YouTube

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KEY Coronavirus Links featured on local FoundLocally.com pages https://marketing.foundlocally.com/key-coronavirus-links-featured-on-local-foundlocally-com-pages/ Fri, 13 Mar 2020 15:15:11 +0000 http://marketing.foundlocally.com/?p=5501 Recognizing people’s need for better coronavirus/COVID19 information, we have added links on our various local FOUNDLOCALLY.COM home pages, linking to the most appropriate federal, provincial, municipal websites, local health authorities, to ensure everyone has quick access to AUTHORITATIVE NEWS &…

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Recognizing people’s need for better coronavirus/COVID19 information, we have added links on our various local FOUNDLOCALLY.COM home pages, linking to the most appropriate federal, provincial, municipal websites, local health authorities, to ensure everyone has quick access to AUTHORITATIVE NEWS & UPDATES.


We have provided localized information on each of our 30 FoundLocally.com websites.


We’ve also included content links for activity ideas during any school closures. We inclhttps://marketing.foundlocally.com/wp-admin/plugins.phpuded links to our popular “Things To Do With Kids” articles on each FoundLocally.com website (some of which may be closed to reduce intermingling, so CALL before visiting), but the wide open parks and great outdoors are not likely to be closed (just avoid large groups).


If you cannot travel by plane or mass transit (or are unwilling to), then travel by car along the Trans-Canada Highway may be your only option.




Go to your community’s FoundLocally.com site for those links.

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Merry Christmas, Happy Hanukkah, Best Wishes for the Season and a Happy New Year! https://marketing.foundlocally.com/merry-christmas-happy-hanukkah-best-wishes-for-the-season-and-a-happy-new-year/ Thu, 19 Dec 2019 22:38:45 +0000 https://marketing.foundlocally.com/?p=5361 Merry Christmas, Happy Hanukkah, Best Wishes for the Season and a Happy New Year! #merrychristmas #happynewyear

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Merry Christmas, Happy Hanukkah, Best Wishes for the Season and a Happy New Year! #merrychristmas #happynewyear

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Top Canadian Directories you NEED TO BE included in https://marketing.foundlocally.com/top-canadian-directories-you-need-to-be-included-in/ Thu, 02 May 2019 16:33:31 +0000 http://marketing.foundlocally.com/?p=5145 We recently conducted a review of directories and their impact of your web marketing & SEO. We noticed that several metrics that Google includes in its ranking factors are the number of back-links or “citations”. We took a look at…

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We recently conducted a review of directories and their impact of your web marketing & SEO.

We noticed that several metrics that Google includes in its ranking factors are the number of back-links or “citations”.

We took a look at several SEO/citation companies and their listings of “top directories”, and organized them in a spreadsheet. Where they included ranks (position #s), ranking factors, and other information, we aggregated this info to help us in our assessment. While we won’t disclose which ones were included in our survey, they are considered industry leaders by others in this sector. We just don’t wish to play favourites. One of the key ranking factors for us was in how many top-25 lists a particularly directory was included.

When we tested the directories, for both ourselves and for several of our clients, we quickly learned that the listings / rankings were rather out-dated, and that 20% of the directories were out of business (with domains for sale or parked). We also noted that several included several Yellow Pages ™ directories in their ranking even though ONE submission gets you inclusion in all of them, so calling those rankings a “Top 25” is really only a “Top 20”.

There are several types of citations

  • Social media (your Facebook, Twitter, LinkedIn, Instagram, FourSquare, Yelp, etc pages for your business)
  • Major search engine directory pages (Bing/Places, Google /Business, Google/Plus)
  • Canadian-focused directories (surprise: many directories only allow US states)
  • Global directories, which include Canadian submissions
  • Paid inclusion directories, association directories or professional directories (for their paid-up members), chamber of commerce and tourism group directories (ditto)
  • Media articles about or mentioning your company, hopefully with a web link/reference
Labyrinth Game maze
Labyrinth Game maze… (sometimes SEO feels like this)

Why back-links matter

Google and Bing are kind of like Valentine’s Day in school. While purporting to rank sites for popularity, they are really only counting the number of “valentines” you have collected, and it’s just as unfair. To make the playing field more interesting, they assign a ranking factor to the SOURCE of the citation, so a high-value site linking to you is a more valuable citation than a “FFA” free-for-all link farm with just listings of third party links.

Even If you are a B2B (business to business) business, the ranking factors affect you. You cannot ignore the opportunity to be listed in a directory, even if the categories offered do not directly apply to you (pick a close one)

Even though an individual directory may contribute to site traffic (or not) roughly in proportion to a combination of their Domain Authority (a published number, courtesy of Moz.com)  and their traffic (generally not published)), they all contribute to your Google ranking, and to your traffic from Google. We recommend you do not de-list form an existing directory, even if you cannot point to demonstrable traffic from that directory.

PRO Tip #1: if you feel that your Yellow Pages costs are too high, which is not a surprise given their propensity to sell add-ons incrementally, without ever re-negotiating or demonstrating your need for existing contracted services (like the print directory nobody uses), then step #1 (pursuant to your Yellow Pages Listing Agreement) is send them a fax or a registered letter to CANCEL ALL SERVICES, and force them to upsell only the services you need, like online directory add-ons, and web marketing.

PRO Tip #2: For anybody claiming traffic numbers being driven to your website, compare these against your Google Analytics and your Google Webmaster Tools (you should have BOTH) for your website. If the organization doing your web marketing and is also your website designer, insist they install both, using an email account YOU CONTROL (that is @yourdomainname.com). If they refuse, they are hiding something or actively misleading you, and you should follow Pro Tip #1, above. If there is any divergence of the numbers should use the Google numbers, since they are unbiased and independent, count the actual traffic on your site, do not double-count traffic sources, and also adjust for any known click-fraud.

PRO TIP #3: as much as many SEO professionals say, “it’s ALL about Google”, that site looks to links & rankings in Bing, which it also spiders, to identify any omissions and variances in their rankings. Don’t ignore Bing!

What about backlinks are important

Its not just that a link exists, but that key information is matchy-matchy: what we call “NAP” info: your Name, Address, and Phone number. Ideally, they are formatted the same way in all listings, links, and directories.

Some directories allow you to enter an address any way you like, and others force a format (like; parsing building #, street name, street type, direction, and suite # fields). Do NOT put the entire address with city, province, postal code into the “address” field if there are other fields for that other information. It speaks (adversely) to the QUALITY of your site and your web marketing /SEO efforts.

PRO Tip #1: Google HATES keyword loading in listing names (FoundLocally does, too) for example, “Top Calgary Realtor” instead of “Joe Blow, Calgary Realtor”… first, it does not help people find YOU if they are looking for you, and secondly, it speaks to the spammy-ness of a site and your SEO consultant, and may over-weight any work done to raise the quality and caliber of information on the site (it uses other ranking factors to assess the quality of each page, and to assess pages—in aggregate—across a website)

PRO TIP #2: in the “olden days” prior to 2010, you can have multiple domains, each with a good Google ranking and each driving traffic. Since then, Google has been searching for and killing domains with what they consider duplicate content. A realtor for example, might have several domains like JohnDoeRealtor.com, CalgaryBestRealtor.com, CalgaryBestCondos.com hoping the domain name ranked you well for a slightly different keyword search. But now Google sees those as duplicates and may penalize ALL of them, or pick an arbitrary winner. These days, YOU can designate one domain and web page as the prime one for ranking by using the “canonical” tag, which Google and other search engines will respect. Pick any easy domain to remember (CalgaryBestRealtor.com in this case, but have all the content reflect who the domain represents (John Doe Realtor, with the Jane Smith real estate office )

Use a Spreadsheet to track your work

Create an excel spreadsheet to track you work, and the dates the work was done. Compare that against any and all links you find in Google, Bing and other directories. You may add other sites to your list for use with other clients and projects.

If you and your website have been around for over a decade, you may be amazed at how many links there are (and deep-links to specific pages in your website). Watch for out-dated information like pages in a n old site structure (if you moved to a new platform or WordPress recently), producets or services you no longer sell, or an address link you have since closed or moved from.

PRO Tip #1: Track your submissions, and do not re-submit to directories… login and check your information for being up to date. If your website URL has changed (even if just to https), your address, your business name, and importantly your brand slogans (tagline), business description, and business product/service categories have changed, update just that information.

Keep track of dates when submission work was done, and check a week or two later if the submission was properly processed.

PRO Tip #2: use a special email for SEO work, and share that email with your client (if you are an SEO firm) or with your SEO professional (if you are a business), and standardize the password(s) for logging in. First, this avoids reception (typically, using the info@ email) from getting bombarded with SEO-related emails, links, and confirmations. Secondly, it makes it easy to follow up on open issues, and Third, it keeps receptionists form deal with “spam” and newsletters from directories that may provide important updates for you (that only you might be able to assess and act on, and may impact other clients or projects at the same time), but no customer-focused info form them.

Using an SEO/Citations company

Be careful who you outsource your web marketing to. Many “local” companies offshore their work to crews in India or in eastern Europe (or Russia) to cut costs or improve margins. Why is this important?

At FoundLocally we watch the submissions to our 30 local directories (we cover from St John’s to Victoria, BC) and see many submissions where an Oakville business is submitted to the Oshawa directory (or vice versa) or  where the submitter does not know the difference between Aylmer Quebec (near Ottawa) and Aylmer, Ontario (near London) or between Victoria, BC and Victoria, PEI (near Charlottetown). Or know so little about BC that they cannot figure our which dir`11ectory Nanaimo or Kelowna businesses should go into (Victoria, and Okanagan-Shuswap, respectively)

We have brought that to the Canadian SEO firms’ attention (yes, more than one) and they have denied offshoring their process. We have even created a specific tip sheet for offshore web marketing companies [https://marketing.foundlocally.com/canadian-seo-non-canadian-seo-firms/] with a simple grid of area codes & postal codes to help pick the right city.

PRO Tip #1: Choose a local SEO company that has a good reputation, and provides clear answers to your questions. If they are “talking voodoo” before you are a client, you will most likely get similar caliber of answers once they start billing you. Local SEO companies will find other directories in addition to the national ones ranked here.

PRO Tip #2: In fact, FoundLocally.com has (in each city’s Business> Communications section and the corresponding context-sensitive search) a listing of local directories that may to some degree compete with the local FoundLocally directory!

The top directories to submit to

Now (with a drumroll please), here is our list of the top must-list directories in Canada and/or for Canadian businesses:

TYPE Directory Owned by Listing URL Count Domain Authority (MOZ) Total Rank
YP yellowpages.ca Yellow Pages Group http://yellowpages.ca 8 85 318.16
CD hotfrog.ca http://hotfrog.ca 7 43
CD cylex.ca http://cylex.ca 7 46 122.76
CD profilecanada.com http://profilecanada.com 7 47 201.14
YP 411.ca Yellow Pages Group http://411.ca 7 59 267.43
SM yelp.ca http://yelp.ca 7 73
SM foursquare.com https://foursquare.com/add-place 7 94
CD n49 http://www.n49.com 6 32
GD ibegin.com http://ibegin.com 6 61 201.15
CD fyple.ca http://fyple.ca 5 33 161.58
CD FoundLocally.com      http://foundlocally.com 5 49 114.13
CD GoldBook Metroland Media Group Ltd http://www.goldbook.ca/ 5 53 229.14
CD brownbook.net http://brownbook.net 5 64 277.61
SM facebook.com http://facebook.com/business 5 100
CD opendi.ca http://opendi.ca 4 31
GD yelloyello.com/ca https://www.yelloyello.com/ca 4 48 119.29
CD canadianbusinessdirectory.ca http://www.canadianbusinessdirectory.ca/ 4 49
CD Mister What https://ca.misterwhat.com/ 4 50 133.78
SE Google My Business https://www.google.com/business/ 4 94
SE Bing Places https://www.bingplaces.com/ 4 99
CD cdnpages.ca http://cdnpages.ca 3 31 138.08
YP eLocal.ca Yellow Pages Group http://elocal.ca 3 31 150.79
CD Yalwa http://www.yalwa.ca/ 3 43 95.83
YP canpages.ca Yellow Pages Group https://www.canpages.ca/ 3 64 271.89
CD OurBis http://www.ourbis.ca/en 3 38 142.08
CD SmallBizPages http://smallbizpages.ca/ 2 21
CD 411directoryassistance.ca http://411directoryassistance.ca/ 2 24 138.97
CD tuugo https://www.tuugo.me/ 2 26
CD canadapages.com http://canadapages.com 2 27 125.17
CD Canadian Planet https://www.canadianplanet.net/ 2 27 91.18
CD Get Free Listing http://getfreelisting.com/ 2 36 107.19
CD Shop In Canada http://www.shopincanada.com/ 2 38
CD ylm.ca Breken Corp http://ylm.ca 2 40
GD iglobal.co http://iglobal.co 2 41
GD callupcontact.com http://callupcontact.com 2 43 109.24
CD spoke.com http://spoke.com 2 72
YP Page Jaunes (YP) Yellow Pages Group http://www.pagesjaunes.ca/ 2 83 215.92
SE Apple Maps https://mapsconnect.apple.com/ 2 100
GD Local Store https://www.localstore.ca/ 2 98.83
CD CanadaOne https://www.canadaone.com/business/addbusiness.html 1 7
CD Canada Planet http://www.canadianplanet.net/ 1 35
CD Web Local http://www.weblocal.ca/ 1 58
YP Canada 411 (YP) Yellow Pages Group http://www.canada411.ca/ 1 71
CD Bizidex http://bizidex.com 1 29
CD Canada WOW city http://ca.wowcity.com/ 1 39 135.8
GD Owler http://owler.com 1 60
CD ShopSmallBiz.Ca http://ShopSmallBiz.Ca 1 28
GD ZoomInfo.com http://ZoomInfo.com 1 74

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SEO, R.I.P. https://marketing.foundlocally.com/seo-r-i-p/ Wed, 16 Jan 2019 19:47:33 +0000 http://marketing.foundlocally.com/?p=4888 No, SEO and directory, and search engine submission is NOT DEAD! And neither is Canada’s beloved (but anachronistic) paper phone directory. In our review of top directory sites out there, as recommended by several top SEO and “Citation building” companies,…

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Yellow Pages paper directory in Calgary

No, SEO and directory, and search engine submission is NOT DEAD! And neither is Canada’s beloved (but anachronistic) paper phone directory.

In our review of top directory sites out there, as recommended by several top SEO and “Citation building” companies, we have cataloged about 200 different directories, search engines, and social media tools, etcetera that accept listings from Canadian businesses. We will publish a list of the Top Thirty or so in an upcoming post.

Directories No longer…

In the meantime, we wish to express condolences to the directories that we have noticed no longer accept submissions, or have gone out of business.

  • bizdirlib.com
  • BizSheet
  • Business Net Pages
  • Consumer Affairs
  • Demandforce
  • Directory Central
  • ducktoes
  • eKomi
  • eSource Canada
  • EveryBusinessListing
  • FinduFast
  • FindUsFast
  • ForLocations
  • Hotel Beam
  • Aboutus.com
  • MyStore411.com
  • Industry Canada
  • inLocal
  • Intuit Business Directory
  • Kudzu
  • List Company
  • Local Economy
  • Locu
  • MapQuest
  • Pages Canada
  • Really Made In Canada
  • Servpro
  • Shopping Time
  • Tobars
  • Tucando
  • WebDirectory.ca
  • Wiki Dom
  • ZipLocal

These 33 need to be removed from your directory submission TODO lists. These “back-links” or “citations” will cease improve your ranking… time to find others!

Several are clearly still in business (Industry Canada, MapQuest, Intuit, for example) but have focused on a different core business.

Just US Listings (No “Can” Do!)

The following show up in some Canadian SEO/Directory rankings, surprisingly, but do not accept Canadian listings, just American ones:

  • 2findlocal.com
  • Angies’s List
  • GB Guides
  • Insider Pages
  • Manta
  • Tuugo

Some might say submit your business to them, using a close state code (AL for Alberta, for instance) just to get the web link, but the NAP details won’t match your other listings, so the ranking influence (on smart sites like Google) is much diminished.

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New Years TIPS for web professionals! https://marketing.foundlocally.com/happy-new-year-to-online-professionals/ Fri, 04 Jan 2019 17:52:07 +0000 http://marketing.foundlocally.com/?p=4868 Our New Year’s newsletter sent to regular businesses: Let’s look back at 2018 & What EVERY BUSINESS should do in 2019 While it may seem to some that we are competing with local web design, web marketing, and SEO firms, we…

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Our New Year’s newsletter sent to regular businesses: Let’s look back at 2018 & What EVERY BUSINESS should do in 2019

While it may seem to some that we are competing with local web design, web marketing, and SEO firms, we are working to make EVERYONE in the industry more effective and efficient. We are sharing our lessons learned on our blog. See our http://marketing.FoundLocally.com/blog and on our Facebook page at https://Facebook.com/FoundLocally.

And if business are looking for local web help, use the Local > Business > Media & Marketing menu in your local FoundLocally directory and use the Communications Search there to select the desired “Advertising”, “Media”, or “Web” category.

TIP: Review your listings, that you have all the right categories checked in  BUSINESS > Communications and BUSINESS> Computers for what you actually do (don’t pick a “Media” category unless you ARE a media broadcaster or publisher).

Directory and Paid Ads, to raise your visibility

We are also proud that we continue to provide a free directory. And we’re happy to keep the categories for free, the events postingsare free, the sales/coupons/flyers free, and the job postings for free.

We are grateful the ad revenues have continued to support and sustain us (we use Google AdWords & Doubleclick ad feeds). Businesses trying to grow beyond where their local listings are permitted (ie, beyond “local”) should consider these paid options.

If you are a chain organization and want to ensure your listings are to the highest standards and Best Practices, we provide a submission/maintenance service on a fee basis. We have noticed that property managers, REITs, hotel operators, and retail chains are ideal clients for this service. Optimally, each location is unique, with different service/product offerings, varying business hours, with its own landing page,  and a location photo. Therefore a standardized (cloned) approach does NOT help consumers in their decision / buying process. Please contact us for details on this service.

Advanced SEO and Web Marketing for web professionals

If you are interested in the First in Every Search service, please call or email us. We are beginning to roll it out, and it will move to a monthly online auction for Community, Cars, Shopping, Homes, Recreation, Travel, and Business sections of the site in each community. Pricing will start at $50/month ($100 in Calgary, Edmonton, Ottawa, Toronto, Vancouver, which have higher local traffic).

For SEO providers our blog has tips for which directory is optimal for each business location. We are surprised when Canadian-based SEO firms offshore their work to companies with staff in Asia or Europe, who clearly have NO Canadian geography familiarity. They are submitting Toronto area businesses to our Vancouver directory, or confusing Oshawa with Ottawa or Oakville. For them, we provide a Which Directory? Tip Sheet at which makes a ‘best fit” recommendation based on only the first letter of the postal code and the telephone area code. We also have a template “Cheat Sheet” with all the categories (updated from time to time).


Also, take advantage of the great community information on our http://FoundLocally.comhttp://MovingInCanada.com, and http://TransCanadaHighway.com websites in your daily life.

Happy New Year to all!

 

PS. Also, check out the more recent story SEO, R.I.P. about directories, useful for link building (citations) that are no longer around

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HAPPY NEW YEAR! A look back, and a look ahead https://marketing.foundlocally.com/happy-new-year-a-look-back-and-a-look-ahead/ Thu, 03 Jan 2019 18:40:49 +0000 http://marketing.foundlocally.com/?p=4854 Let’s look back: BIG changes over 2018 on FoundLocally.com and what EVERY BUSINESS should be doing for SEO and web marketing success in 2019 Let’s LOOK BACK at 2018 FoundLocally.com did a major redesign for a more “responsive” design, which…

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Let’s look back: BIG changes over 2018 on FoundLocally.com and what EVERY BUSINESS should be doing for SEO and web marketing success in 2019

Let’s LOOK BACK at 2018

  1. FoundLocally.com did a major redesign for a more “responsive” design, which provides the same interface for desktop, tablet, and smartphone users. We moved all the menus to the top of the screen, and made the free listings/login more consistent across platforms.
  2. FoundLocally made a number of changes to streamline site functionality:
    a) movie listings go right to theatre pages for ONLINE SEAT SELECTION & purchase.
    b) hotel, B&B, and campground listings go right to local establishment pages, with local and toll-free numbers (where available) for COMMISSION FREE bookings
    c) the TEMPLATES when adding a new listing have incorporated new businesses like Vape shops, Medical Marijuana, and (recreational) Marijuana & Edibles, and we continue to be responsive to new businesses and models, for example we got hundreds of new listings for Garage Door repair & replacement, and Electronics & cellphone repair
  3. Our Company has rebranded from just a directory & portal site company to a full-service online marketing company, where we use our directories and portals as our “test kitchen” to see what works and what doesn’t. See our http://marketing.FoundLocally.com website
  4. We’ve also updated our sister websites, TransCanadaHighway.com for travel, and MovingInCanada.com for real estate & relocation communities

Our high standards for what is a local business, set back in 1999, have been adopted by major industry players like Google and Bing (whom we see as both competitors AND marketing partners). Requiring a local phone number and local address has saved us from all sorts of legal quagmires, like home rental scams run from offshore. Requiring businesses to be legit and identifiable (not SEO keyword spam) has kept many non-legit enterprises off FoundLocally. Not allowing pyramid “business opportunity” listings onto our directory has saved many from such scams. Our privacy settings for home-based businesses to not display their address, help them be compliant with municipal bylaws (and help women business owners stay safe).

What EVERY BUSINESS should do in 2019

  1. Review your FoundLocally listing (link at top of this email). Is the address & phone number consistent with your website (this helps with your Google ranking). Is your logo the right one? If you have the Blue “click here” circle, upload your logo. If a logo is missing, then you may need to add your web address (URL) to your listing first, and THEN add/upload your logo.
  2. Review your own website. Is it mobile friendly? If not, your Google ranking is affected. Severely. Because 80% of Google searches are on smartphones, and 75% of emails with links are opened up on phones, and nobody wants to click a link to a desktop-only website. Is it “responsive,” where page elements realign automatically as you resize your browser screen? If not, you are disappointing tablet users, now ¼ to 1/3 of your potential customers.
  3. Do more directory submissions. The more link-backs (some call them “citations”) the higher your Google ranking (we’ll post tips on this shortly).
    That’s also a good reason to post your news, events, sales/coupons,. and jobs to FoundLocally.com: more link-backs!
  4. Updates your Social Media more often. If you are a B2B (business to business) enterprise LinkedIn and Facebook are important. If you are a B2C (business to consumer) business, Facebook, Pinterest, and Instagram make be more important. Twitter is also important, and you can have your Twitter post to Facebook, or your Facebook post to Twitter, to cut the work in half.
  5. Add a blog to your website. If you are posting regularly to Social Media, you are helping THEIR TRAFFIC, but not necessarily yours. Post some of the social media posts and news or blog on your website. This keeps your site “current” and keeps it from looking stale (and other easily way to gain or lose Google ranking). With so many websites built using WordPress, this is ridiculously EASY to implement, but requires discipline to post regularly.
  6. Watch your competitors’ websites. You don’t need to be “me too” but you want to see if there are marketing opportunities you are missing

Online Web Services everybody needs…

While it may seem to some that we are competing with local web design, web marketing, and SEO firms, we are working to make EVERYONE in the industry more effective and efficient. We are sharing our lessons learned on our blog. See our http://marketing.FoundLocally.com/blog and on our Facebook page at https://Facebook.com/FoundLocally.

And if you are looking for local web help, use the Local > Business > Media & Marketing menu in your local FoundLocally directory and use the Communications Search there to select the desired “Advertising”, “Media”, or “Web” category.

If you’re not happy with your options, or if your web designer has gone out of business, we are happy to discuss your options with you. That’s what “full service” means to us.


Also, take advantage of the great community information on our http://FoundLocally.comhttp://MovingInCanada.com, and http://TransCanadaHighway.com websites in your daily life.

The post HAPPY NEW YEAR! A look back, and a look ahead appeared first on TransCanada FoundLocally Trusted Local Marketing since 1999.

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