403-245-2194 Contact us Specialists in LOCAL Marketing since 1999

Get the highest online visibility for your Non-Profits, Charities, Community Groups  using  FoundLocally.com free listings.

Organizations in the non-profit sector are challenged by providing the services they are missioned to do, but gather the resources–both financial and human–to get the work done. This involves spreading awareness about themselves to public, so they can choose to get involved with their group based on their own personal interests, goals and abilities. When organization have non-technical staff or volunteers, they settle for doing things the old fashioned way using traditional media and P/R. Don’t overlook the vast (and growing) audience of  the online world, which provides tools that help them do what they need to do very quickly, and surprisingly affordable (if not free). They do not realize that their own website (in whatever shape it is in) should not be their only way to reach a diverse online audience in an online world.

Community groups, charities and non-profits are welcome to promote themselves and their activities on FoundLocally.com

When the Registered Contact person leaves the organization (or leaves its executive) and their email address becomes inactive, the organization risks automatic de-listing from FoundLocally’s directory.  Keep this info updated using the Add/Update CONTACT option in the red What To Do? menu

TIP #1: It is important to review the Registered Contacts for  group on an annual basis, to hand over responsibility for updating and posting to FoundLocally, and to avoid potential de-listing.

TIP #2: You should have one of the Registered Contacts be the organization’s generic “info@” email address, so that if all else fails, whoever gets that email will deal with FoundLocally.com updates

FoundLocally listings are based on your physical/mailing address, so you may only need once listing but you can post events, jobs, or news to other FoundLocally sites in nearby communities, or across Canada.

TIP #3: If you are national group with provincial or local chapters, you should bet them added in their respective communities and assist them in posting their local items to their FoundLocally site. We have POWER USER tools to enable you to post national news to the chapter’s listing’s NEWS tab. For privacy reasons we need to assist in setting up authority to access and update the listings. There is no charge for our service or assistance.

Additional Opportunities

If you have affiliates in other jurisdictions, or sub-organizations in this FoundLocally community, you can add them in. For example a homeless shelter organization may have multiple shelters, a thrift charity may have several stores for their wares. The listings are FREE, so get each organization or facility their own listing. Please pass the word to all affiliates, stakeholders, and other funding groups about this opportunity to extend reach.

If you are an umbrella arts group, volunteer agency, or charity funding group (for example, the United Way), you should encourage each of your affiliated groups to add themselves to FoundLocally, as well as post any news,events, jobs and special offers on our site.

We can help all community, arts, and non-profit organizations to extend their online reach to our audience and build both website traffic and greater community awareness  in a cost-effective manner (ie, FoundLocally provides this service at NO COST to them), so they can focus their funds on core activities and services instead of marketing.

Make the Most of Your PROFILE

The PROFILE page is used to describe the organization, and should be written in a way it does not become obsolete quickly.

Do not  post date-specific information about events, festivals, tournaments or conferences to the PROFILE page, since you can use the EVENTS tab to post these in much more detail. Likewise

Do not use the PROFILE page to post staffing or volunteer needs. You have much more room when you post in the JOBS page for these postings, and they are displayed where applicants are looking!

That way your listing does not appear dated or “stale”  when that event or opening has passed

  1. Use the Description field on their PROFILE page to showcase your organization’s goals and activities.
  2. Use the Product/Brands field to showcase the various activities and programs of your organization
  3. Link your website’s Contact Us page in the Contact field instead of an e-mail address to reduce spam
  4. Using your Contact Us form helps pre-qualify responses in your own way.
  5. All listings MUST have a local phone number (it can be home or cell phone, but keep this updated when details change)
  6. In the Image field, upload either a logo or a photo. Images larger than 250 pixel square will be resized by FoundLocally.
  7. Choose Areas in the pop-down list to designate the areas where you are located, or are most active. Pick the TWO CLOSEST, so people can choose you based on how close you are to them. There is no value in choosing opposite ends of town.

Select Appropriate CATEGORIES

Most non-profit groups just select appropriate categories in the ASSOCIATIONS/PUBLIC SERVICE  section, to describe their organizational form and purpose, but they forget to select categories that describe their operations & activities.

Select additional categories that reflect the operations, tasks, and purposes of your not-for-profit group, so you are found where members of the public are looking for you!!

Some examples often overlooked:

  • A sports group should select SHOPPING-Sports categories
  • A self-help community service group may select HEALTH-Counselling
  • A medical research charity may select HEALTH-Traditional categories that relate to their medical interests
  • An educational charity may select additional SHOPPING-Learning categories
  • A Festival organizer or community tourism authority should also select TRAVEL-Attractions categories

Post your EVENTS

Events can be related to your activities & operations, or they can relate to your fundraising. All events are welcome to be posted.

  1. Members-only events are welcome to be posted on FoundLocally, but should be marked appropriately (you might use the Admission Cost field for this)
  2. Post all kinds of events to FoundLocally’s Events Calendar using your listing’s EVENTS tab. We have two ways to enter events. Use the calendar image to select the event form that is most similar to the event you are holding.
  3. Select the different categories that apply to the type of event. Use as many as are appropriate. If it is a musical event, you may also select a musical genre
  4. When posting similar events, you can use the CLONE button to copy all details of any existing event, and change only the details that are different (typically date, time, location)
  5. Events are hidden from public view after their End Date has passed, but they are retained in FoundLocally’s database. Re-use old event postings by updating the event listing and  date to a future date and voila!

Posting NEWS Announcements

  1. Post news about accomplishments and awards to the NEWS. These are live right away (once your listing has been activated), and stay there as long as you want (the default is about 900 years!) … try getting that response and visibility from the local newspaper, unless you are a “Golden Child”.
  2. Announcements stay posted until you take them down. On FoundLocally, news has a long shelf life. FoundLocally news is not thrown out or recycled the next day, like with a newspaper!
  3. Dramatically improve your findability by using strong keywords in the news story with your web site and your name. In addition they can improve your credibility as an industry resource

Post your EVENTS

Events can be related to your activities & operations, or they can relate to your fundraising. All events are welcome to be posted.

  1. Members-only events are welcome to be posted on FoundLocally, but should be marked appropriately (you might use the Admission Cost field for this)
  2. Post all kinds of events to FoundLocally’s Events Calendar using your listing’s EVENTS tab. We have two ways to enter events. Use the calendar image to select the event form that is most similar to the event you are holding.
  3. Select the different categories that apply to the type of event. Use as many as are appropriate. If it is a musical event, you may also select a musical genre
  4. When posting similar events, you can use the CLONE button to copy all details of any existing event, and change only the details that are different (typically date, time, location)
  5. Events are hidden from public view after their End Date has passed, but they are retained in FoundLocally’s database. Re-use old event postings by updating the event listing and  date to a future date and voila!

Post JOBS to fill staffing needs

  1. Use the JOBS to post recruitments for either paid or volunteer staff. Volunteer positions are identified by choosing “Volunteer” from the “Type” pop-down list.
  2. Postings that are currently open for should have the “Active” radio button selected. After positions are filled and/or after the festival is over, all positions should have the “Inactive” radio button selected.
  3. DO NOT DELETE positions at the end of the season/tournament, because you can re-used the postings next year, simply by changing the status back to “Active”, and updating the Posting Information details below

Multiple CONTACTS may Update Listing(s)

  1. Set up multiple contacts per listing to add additional staff people or volunteer organizers in your organization, so each can post items to your listing, and update details. Include marketing, volunteer coordinators, and event planners in your organization’s Registered Contacts. Use the Add/Update CONTACTS in the red What To Do? menu.
  2. In a volunteer-driven organization, you should update the contacts annually, to ensure the responsibility for updating FoundLocally is passed on. Be sure to delete contacts that have left your organization (you must always keep at least one contact!).
  3. If any e-mail addresses change, be sure to update your Registered Contacts details. If not, your organizational listing may get deleted.

Get Ratings & Reviews

  1. Invite your stakeholders, donors, and volunteers are welcome  to post their Ratings & Reviews, to help others learn why they should get involved.
  2. We do not permit you (or your family members) to enter your own reviews, but we provide a simple form to e-mail an invitation to your clients.

Add your LOCAL Free Listing to FoundLocally.com

Don’t forget to also post any News, Events, Jobs, Volunteere Opportunities, and Savings to promote all aspects of your organization and operations, (using the respective tabs in your listing).